{"name":"Yamazawa","domain":"yamazawa.co.jp","url":"https://optimly.ai/brand/yamazawa","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"株式会社ヤマザワは、山形県・宮城県を中心に食品スーパーマーケットを運営する地域密着型の小売企業です。","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yamazawa.co.jp","updated_at":"2026-11-07T07:07:12.939454+00:00"},{"key":"description","label":"Description","shape":"text","content":"食品スーパーマーケットを中核とする小売業を展開し、山形県と宮城県に店舗を運営しています。ネットスーパー、オンラインショップ、アプリ、ポイントサービス、惣菜ブランドなども提供しています。","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yamazawa.co.jp","updated_at":"2026-11-07T07:07:12.939454+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"地域に愛される健康元気な100年企業を目指し、お客様に安心と豊かさを提供するとともに、地域の健康元気を応援する。","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yamazawa.co.jp","updated_at":"2026-11-07T07:07:12.939454+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"代表取締役会長：山澤 廣。代表取締役社長：古山 利昭。","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yamazawa.co.jp","updated_at":"2026-11-07T07:07:12.939454+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://yamazawa.co.jp","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yamazawa.co.jp","updated_at":"2026-11-07T07:07:12.939454+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"地域密着で親しみやすく、安心・健康・豊かさを重視する前向きなトーン。","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yamazawa.co.jp","updated_at":"2026-11-07T07:07:12.939454+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1962年10月4日設立。1952年8月に創業者の山澤進が山澤薬局を開業し、1962年に山形駅前で本格的なスーパーマーケットを開店。","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yamazawa.co.jp","updated_at":"2026-11-07T07:07:12.939454+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"〒990-8585 山形県山形市あこや町三丁目8番9号","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yamazawa.co.jp","updated_at":"2026-11-07T07:07:12.939454+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"地域の生活者が、日常の食品・惣菜・生活関連商品を身近な店舗やオンラインで便利に購入できるようにすること。","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yamazawa.co.jp","updated_at":"2026-11-07T07:07:12.939454+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"食品スーパーマーケットの店舗運営\n食品・日配商品・惣菜の販売\nネットスーパーおよびオンラインショップ運営\n地域食材を活用した惣菜・食品の提供\n店舗アプリおよびポイントサービスの提供\n軽食、ベーカリー、宅配便、給水などの店舗サービス\n地域活動、食育、生産者との連携","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yamazawa.co.jp","updated_at":"2026-11-07T07:07:12.939454+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"食品・日配商品\n米飯・惣菜商品\n地域食材を活用した惣菜\nヤマザワデリ\nこのまちの 惣菜ブランド\nネットスーパー商品\nヤマザワEdy-楽天ポイントカード","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yamazawa.co.jp","updated_at":"2026-11-07T07:07:12.939454+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"食品小売・スーパーマーケット","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yamazawa.co.jp","updated_at":"2026-11-07T07:07:12.939454+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"山形県・宮城県の地域住民および日常的に食品・生活用品を購入する消費者。","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yamazawa.co.jp","updated_at":"2026-11-07T07:07:12.939454+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"山形県・宮城県の家庭、地域の生活者、食品や惣菜を日常的に購入する近隣住民。","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yamazawa.co.jp","updated_at":"2026-11-07T07:07:12.939454+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"日常の食料品・日用品の買い物\n惣菜・米飯・地域食材を使った食品の購入\nネットスーパーでの食品注文\n店舗アプリやポイントサービスの利用\n店舗でのベーカリー、給水、宅配便などの生活サービス利用\n地域イベントや食育活動への参加","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yamazawa.co.jp","updated_at":"2026-11-07T07:07:12.939454+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"食品や惣菜を身近な店舗で購入できる\n安心・安全で高品質な食品を利用できる\n地域食材や旬の味を楽しめる\n店舗サービスやオンライン注文で買い物が便利になる\nポイントやキャンペーンで買い物をお得に利用できる","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yamazawa.co.jp","updated_at":"2026-11-07T07:07:12.939454+00:00"}]}],"last_refreshed_at":"2026-11-07T07:07:12.956655+00:00","last_changed_at":"2026-11-07T07:07:12.966953+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=3428b6c6-e530-40cd-8552-eaf21f995dc1"}