{"name":"Yellow Submarine","domain":"yellowsubmarine.co.jp","url":"https://optimly.ai/brand/yellow-submarine","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Japanese retailer of game and hobby products, including trading card games, board games, TRPGs, plastic models, toys, figures, and modeling supplies.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yellowsubmarine.co.jp","updated_at":"2026-11-08T02:54:10.978104+00:00"},{"key":"description","label":"Description","shape":"text","content":"Yellow Submarine, operated by Hobby Base Yellow Submarine, sells and buys game and hobby-related products through specialty and general stores, online shops, and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yellowsubmarine.co.jp","updated_at":"2026-11-08T02:54:10.978104+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://yellowsubmarine.co.jp","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yellowsubmarine.co.jp","updated_at":"2026-11-08T02:54:10.978104+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides access to game and hobby products and related services, including retail sales, used-item purchasing, mail-in purchasing, consignment, and store-based events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yellowsubmarine.co.jp","updated_at":"2026-11-08T02:54:10.978104+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retail sales of trading card games, board games, TRPGs, analog games, plastic models, toys, figures, modeling tools, and hobby materials\nUsed-item purchasing for trading card games, board games, and other hobby products\nMail-in purchasing services\nConsignment services\nOrganization of hobby events, tournaments, contests, and trading card game events\nOperation of specialty and general game and hobby stores\nOnline sales through the Online Flagshop, Rakuten Marketplace, and other online channels","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yellowsubmarine.co.jp","updated_at":"2026-11-08T02:54:10.978104+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Trading card games\nBoard games\nTRPGs and rulebooks\nOther analog game-related products\nPlastic models\nToys\nFigures\nModeling tools and materials","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yellowsubmarine.co.jp","updated_at":"2026-11-08T02:54:10.978104+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Games, hobbies, collectibles, toys, and specialty retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yellowsubmarine.co.jp","updated_at":"2026-11-08T02:54:10.978104+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Game and hobby enthusiasts, including customers seeking trading card games, board games, TRPGs, plastic models, toys, figures, and related supplies.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yellowsubmarine.co.jp","updated_at":"2026-11-08T02:54:10.978104+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers and hobbyists interested in trading card games, board games, TRPGs, analog games, plastic models, toys, figures, and modeling supplies.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yellowsubmarine.co.jp","updated_at":"2026-11-08T02:54:10.978104+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying new game and hobby products in physical stores\nBuying used trading card games, board games, and hobby products\nSelling or mailing in trading card games and other used hobby products\nPurchasing plastic models, toys, figures, modeling tools, and hobby materials\nParticipating in tournaments, contests, and other hobby events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yellowsubmarine.co.jp","updated_at":"2026-11-08T02:54:10.978104+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to game and hobby products through physical and online retail channels\nOpportunities to sell used trading card games and other hobby products\nOpportunities to participate in store-based games and hobby events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yellowsubmarine.co.jp","updated_at":"2026-11-08T02:54:10.978104+00:00"}]}],"last_refreshed_at":"2026-11-08T02:54:10.984055+00:00","last_changed_at":"2026-11-08T02:54:10.990537+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=05c8aade-f3a1-4db0-8534-bab2358c8247"}