# Yellow Submarine

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/yellow-submarine
- **Dataset:** https://optimly.ai/brand/yellow-submarine.json
- **Markdown:** https://optimly.ai/brand/yellow-submarine/llms.txt
- **Official website:** https://yellowsubmarine.co.jp
- **Slug:** yellow-submarine
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Japanese retailer of game and hobby products, including trading card games, board games, TRPGs, plastic models, toys, figures, and modeling supplies.
Source: Brand's website (https://yellowsubmarine.co.jp) · 2026-11-08

- **Description:** Yellow Submarine, operated by Hobby Base Yellow Submarine, sells and buys game and hobby-related products through specialty and general stores, online shops, and events.
Source: Brand's website (https://yellowsubmarine.co.jp) · 2026-11-08

## Identity

- **Website:** https://yellowsubmarine.co.jp
Source: Brand's website (https://yellowsubmarine.co.jp) · 2026-11-08

## Offerings

- **Problem solved:** Provides access to game and hobby products and related services, including retail sales, used-item purchasing, mail-in purchasing, consignment, and store-based events.
Source: Brand's website (https://yellowsubmarine.co.jp) · 2026-11-08

- **Core capabilities:**
  - Retail sales of trading card games, board games, TRPGs, analog games, plastic models, toys, figures, modeling tools, and hobby materials
  - Used-item purchasing for trading card games, board games, and other hobby products
  - Mail-in purchasing services
  - Consignment services
  - Organization of hobby events, tournaments, contests, and trading card game events
  - Operation of specialty and general game and hobby stores
  - Online sales through the Online Flagshop, Rakuten Marketplace, and other online channels
Source: Brand's website (https://yellowsubmarine.co.jp) · 2026-11-08

- **Products / SKUs:**
  - Trading card games
  - Board games
  - TRPGs and rulebooks
  - Other analog game-related products
  - Plastic models
  - Toys
  - Figures
  - Modeling tools and materials
Source: Brand's website (https://yellowsubmarine.co.jp) · 2026-11-08

## Audience

- **Target industry:** Games, hobbies, collectibles, toys, and specialty retail
Source: Brand's website (https://yellowsubmarine.co.jp) · 2026-11-08

- **Customer base:** Game and hobby enthusiasts, including customers seeking trading card games, board games, TRPGs, plastic models, toys, figures, and related supplies.
Source: Brand's website (https://yellowsubmarine.co.jp) · 2026-11-08

- **Ideal customer profile:** Consumers and hobbyists interested in trading card games, board games, TRPGs, analog games, plastic models, toys, figures, and modeling supplies.
Source: Brand's website (https://yellowsubmarine.co.jp) · 2026-11-08

- **Use cases:**
  - Buying new game and hobby products in physical stores
  - Buying used trading card games, board games, and hobby products
  - Selling or mailing in trading card games and other used hobby products
  - Purchasing plastic models, toys, figures, modeling tools, and hobby materials
  - Participating in tournaments, contests, and other hobby events
Source: Brand's website (https://yellowsubmarine.co.jp) · 2026-11-08

- **Customer outcomes:**
  - Access to game and hobby products through physical and online retail channels
  - Opportunities to sell used trading card games and other hobby products
  - Opportunities to participate in store-based games and hobby events
Source: Brand's website (https://yellowsubmarine.co.jp) · 2026-11-08

Page last updated 2026-11-08.

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