{
  "slug": "yepstr",
  "name": "yepstr",
  "description": "Yepstr is an app-based platform connecting families with local youth for a variety of household tasks, including babysitting, homework help, gardening, and pet sitting. It aims to provide safe, fair, and easy access to local help while offering job opportunities for young people, handling aspects like background checks, insurance, and RUT deductions.",
  "url": "https://optimly.ai/brand/yepstr",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/yepstr.com",
  "baiScore": 38,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Challenger",
  "archetype_status": "active",
  "category": "Service Marketplace",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-09T00:02:15.495Z",
  "verifiedVitals": {
    "website": "https://yepstr.com",
    "founded": "2014",
    "headquarters": "Sweden",
    "pricing_model": "Hourly rate, with an average of 130 SEK/hour for customers (after RUT deduction) and 110 SEK/hour for workers. Yepstr retains a margin for platform services and employment.",
    "core_products": "Babysitting, homework help, gardening, dog walking, and other simple household tasks facilitated through an app.",
    "key_differentiator": "Focus on connecting families with local youth for flexible jobs, emphasizing safety (BankID, background checks, insurance), fair employment for youth (employed by Yepstr), and automatic handling of RUT deductions, making it 'Sweden's largest facilitator of typical youth jobs'.",
    "target_markets": "Families in Sweden seeking local help for household chores; Youth in Sweden seeking their first job opportunities.",
    "employee_count": "Not explicitly mentioned, but '111166+' users in Sweden and having existed for 10 years implies a significant network and operation.",
    "funding_stage": "Not explicitly mentioned.",
    "subcategory": "Youth Job Platform"
  },
  "intentTags": {
    "problemIntents": [
      "Word-of-mouth / Local bulletin boards: Finding local help through personal recommendations, school bulletin boards, or local community groups, which requires more manual effort for vetting and payment",
      "Traditional service agencies: Hiring through established agencies for babysitting, cleaning, or gardening, which might offer a more formalized service but potentially at a higher cost and without the ",
      "Manage tasks personally: Families handle all household tasks themselves, saving cost but increasing time commitment and potentially stress."
    ],
    "solutionIntents": [
      "yepstr barnvakt",
      "yepstr läxhjälp",
      "yepstr trädgårdshjälp",
      "General job boards / Social media groups: Posting job requests on general online job boards or local social media groups, which may reach a broader audience but lacks Yepstr's integrated safety featur"
    ],
    "evaluationIntents": []
  },
  "businessProfileClaims": [],
  "timestamp": 1786397462136
}