{"name":"Yes Bank","domain":"bank.in","url":"https://optimly.ai/brand/yes-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"YES BANK is a banking institution offering personal banking, deposits, loans, cards, wealth management, insurance, NRI banking and digital banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yes.bank.in","updated_at":"2026-11-06T22:18:44.373564+00:00"},{"key":"description","label":"Description","shape":"text","content":"YES BANK provides banking products and services including savings accounts, fixed deposits, credit and debit cards, personal and auto loans, NRI banking, demat and securities, insurance, wealth creation products and digital banking through the IRIS mobile app.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yes.bank.in","updated_at":"2026-11-06T22:18:44.373564+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://yes.bank.in","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yes.bank.in","updated_at":"2026-11-06T22:18:44.373564+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, benefit-focused and customer-oriented, emphasizing convenience, rewards, attractive rates and next-generation digital banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yes.bank.in","updated_at":"2026-11-06T22:18:44.373564+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals manage everyday banking, save and invest, make payments, access credit, protect finances and use digital banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yes.bank.in","updated_at":"2026-11-06T22:18:44.373564+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Savings and deposit accounts\nFixed deposits\nCredit and debit cards\nPersonal and auto loans\nNRI banking\nDemat and securities services\nLife and general insurance solutions\nDigital banking through IRIS by YES BANK","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yes.bank.in","updated_at":"2026-11-06T22:18:44.373564+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"YES vibez Savings Account\nSavings Accounts\nFixed Deposits\nCredit Cards\nDebit Cards\nNRI NRE/NRO Savings Accounts\nDemat Account\nInsurance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yes.bank.in","updated_at":"2026-11-06T22:18:44.373564+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website displays savings account interest rates up to 3.50% p.a., fixed deposit rates up to 7.75% p.a. for senior citizens and up to 7.25% p.a. for regular customers, and personal loan rates starting at 10.85%. Rates are subject to change and terms and conditions apply.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yes.bank.in","updated_at":"2026-11-06T22:18:44.373564+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yes.bank.in","updated_at":"2026-11-06T22:18:44.373564+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, savings and deposit customers, credit card users, borrowers, investors and NRI customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yes.bank.in","updated_at":"2026-11-06T22:18:44.373564+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals seeking retail banking, deposits, loans, cards, investments, insurance, NRI banking or digital banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yes.bank.in","updated_at":"2026-11-06T22:18:44.373564+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing savings accounts\nInvesting in fixed deposits\nMaking payments and managing everyday banking through IRIS\nUsing credit and debit cards\nApplying for personal or auto loans\nManaging NRE/NRO accounts as an NRI\nTracking investments through a demat account\nAccessing life and general insurance solutions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yes.bank.in","updated_at":"2026-11-06T22:18:44.373564+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient everyday banking through a mobile app with 250+ features\nAccess to savings and fixed deposit interest rates\nAbility to apply for loans and cards online\nOnline access to investments, insurance and NRI banking services\nAccess to rewards, cashbacks and personalized offers\nTools to calculate EMIs and plan financial decisions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yes.bank.in","updated_at":"2026-11-06T22:18:44.373564+00:00"}]}],"last_refreshed_at":"2026-11-06T22:18:44.402348+00:00","last_changed_at":"2026-11-06T22:18:44.413301+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=43f6a6f4-67eb-4267-bcc7-ea3931675c95"}