# Yes Bank

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-06.

- **Brand record:** https://optimly.ai/brand/yes-bank
- **Dataset:** https://optimly.ai/brand/yes-bank.json
- **Markdown:** https://optimly.ai/brand/yes-bank/llms.txt
- **Official website:** https://bank.in
- **Slug:** yes-bank
- **Categories:** fintech-financial-services

## Overview

- **Tagline:** YES BANK is a banking institution offering personal banking, deposits, loans, cards, wealth management, insurance, NRI banking and digital banking services.
Source: Brand's website (https://yes.bank.in) · 2026-11-06

- **Description:** YES BANK provides banking products and services including savings accounts, fixed deposits, credit and debit cards, personal and auto loans, NRI banking, demat and securities, insurance, wealth creation products and digital banking through the IRIS mobile app.
Source: Brand's website (https://yes.bank.in) · 2026-11-06

## Identity

- **Website:** https://yes.bank.in
Source: Brand's website (https://yes.bank.in) · 2026-11-06

- **Voice & tone:** Promotional, benefit-focused and customer-oriented, emphasizing convenience, rewards, attractive rates and next-generation digital banking.
Source: Brand's website (https://yes.bank.in) · 2026-11-06

## Offerings

- **Problem solved:** Helps individuals manage everyday banking, save and invest, make payments, access credit, protect finances and use digital banking services.
Source: Brand's website (https://yes.bank.in) · 2026-11-06

- **Core capabilities:**
  - Savings and deposit accounts
  - Fixed deposits
  - Credit and debit cards
  - Personal and auto loans
  - NRI banking
  - Demat and securities services
  - Life and general insurance solutions
  - Digital banking through IRIS by YES BANK
Source: Brand's website (https://yes.bank.in) · 2026-11-06

- **Products / SKUs:**
  - YES vibez Savings Account
  - Savings Accounts
  - Fixed Deposits
  - Credit Cards
  - Debit Cards
  - NRI NRE/NRO Savings Accounts
  - Demat Account
  - Insurance
Source: Brand's website (https://yes.bank.in) · 2026-11-06

- **Pricing:** The website displays savings account interest rates up to 3.50% p.a., fixed deposit rates up to 7.75% p.a. for senior citizens and up to 7.25% p.a. for regular customers, and personal loan rates starting at 10.85%. Rates are subject to change and terms and conditions apply.
Source: Brand's website (https://yes.bank.in) · 2026-11-06

## Audience

- **Target industry:** Banking and financial services
Source: Brand's website (https://yes.bank.in) · 2026-11-06

- **Customer base:** Individuals, savings and deposit customers, credit card users, borrowers, investors and NRI customers.
Source: Brand's website (https://yes.bank.in) · 2026-11-06

- **Ideal customer profile:** Individuals seeking retail banking, deposits, loans, cards, investments, insurance, NRI banking or digital banking services.
Source: Brand's website (https://yes.bank.in) · 2026-11-06

- **Use cases:**
  - Opening and managing savings accounts
  - Investing in fixed deposits
  - Making payments and managing everyday banking through IRIS
  - Using credit and debit cards
  - Applying for personal or auto loans
  - Managing NRE/NRO accounts as an NRI
  - Tracking investments through a demat account
  - Accessing life and general insurance solutions
Source: Brand's website (https://yes.bank.in) · 2026-11-06

- **Customer outcomes:**
  - Convenient everyday banking through a mobile app with 250+ features
  - Access to savings and fixed deposit interest rates
  - Ability to apply for loans and cards online
  - Online access to investments, insurance and NRI banking services
  - Access to rewards, cashbacks and personalized offers
  - Tools to calculate EMIs and plan financial decisions
Source: Brand's website (https://yes.bank.in) · 2026-11-06

Page last updated 2026-11-06.

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