{"name":"Yes24","domain":"yes24.com","url":"https://optimly.ai/brand/yes24","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"YES24 is a Korean online shopping platform for books, eBooks, music, video, gifts, and event tickets.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yes24.com","updated_at":"2026-11-08T03:07:03.474621+00:00"},{"key":"description","label":"Description","shape":"text","content":"YES24 operates an online retail platform offering domestic and foreign books, used books and media, eBooks, a book club, CDs and LPs, DVDs and Blu-rays, stationery and gifts, and tickets for concerts, musicals, theater, exhibitions, and family events. Its Global YES24 service sells K-pop and K-drama-related CDs, DVDs, Blu-rays, and books with English and Chinese language support and PayPal, UnionPay, and Alipay payment options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yes24.com","updated_at":"2026-11-08T03:07:03.474621+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://yes24.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yes24.com","updated_at":"2026-11-08T03:07:03.474621+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a centralized online destination for discovering, purchasing, and accessing books, digital reading content, music, video, gifts, and tickets, including Korean cultural products for international shoppers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yes24.com","updated_at":"2026-11-08T03:07:03.474621+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail and product search\nDomestic and foreign book sales\nUsed book and media sales, buyback, and used-store services\neBook sales and reading services\nBook club subscription/content access through Crema Club\nCD, LP, DVD, and Blu-ray retail\nStationery and gift retail\nTicket sales for concerts, musicals, theater, classical performances, exhibitions, and family events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yes24.com","updated_at":"2026-11-08T03:07:03.474621+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Domestic books\nForeign books\nUsed books and media\neBooks\nCrema Club\nCD/LP\nDVD/Blu-ray\nStationery/GIFT","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yes24.com","updated_at":"2026-11-08T03:07:03.474621+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Online retail and e-commerce for books, media, cultural products, gifts, and event tickets","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yes24.com","updated_at":"2026-11-08T03:07:03.474621+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping for books, digital reading content, used media, music, video, stationery, gifts, Korean wave products, and event tickets.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yes24.com","updated_at":"2026-11-08T03:07:03.474621+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Book readers, eBook users, music and video shoppers, stationery and gift buyers, event attendees, and international customers seeking K-pop and K-drama products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yes24.com","updated_at":"2026-11-08T03:07:03.474621+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying domestic and foreign books\nPurchasing and reading eBooks\nBuying used books, CDs, and DVDs or using buyback services\nJoining or using a digital book club\nBuying CDs, LPs, DVDs, and Blu-rays\nShopping for stationery, gifts, and lifestyle products\nBooking concerts, musicals, theater, exhibitions, and family events\nPurchasing K-pop and K-drama products internationally","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yes24.com","updated_at":"2026-11-08T03:07:03.474621+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad range of physical and digital reading materials\nConvenient online purchasing across books, media, gifts, and tickets\nAccess to used-product purchasing and buyback services\nInternational access to Korean wave products with English and Chinese service\nInternational payment options for Global YES24 customers\nCentralized management of orders, delivery, rewards, and coupons","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yes24.com","updated_at":"2026-11-08T03:07:03.474621+00:00"}]}],"last_refreshed_at":"2026-11-08T03:07:03.482604+00:00","last_changed_at":"2026-11-08T03:07:03.488791+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=9409b85e-b468-4c8b-80cc-d66ff725e713"}