# Yes24

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/yes24
- **Dataset:** https://optimly.ai/brand/yes24.json
- **Markdown:** https://optimly.ai/brand/yes24/llms.txt
- **Official website:** https://yes24.com
- **Slug:** yes24
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** YES24 is a Korean online shopping platform for books, eBooks, music, video, gifts, and event tickets.
Source: Brand's website (https://yes24.com) · 2026-11-08

- **Description:** YES24 operates an online retail platform offering domestic and foreign books, used books and media, eBooks, a book club, CDs and LPs, DVDs and Blu-rays, stationery and gifts, and tickets for concerts, musicals, theater, exhibitions, and family events. Its Global YES24 service sells K-pop and K-drama-related CDs, DVDs, Blu-rays, and books with English and Chinese language support and PayPal, UnionPay, and Alipay payment options.
Source: Brand's website (https://yes24.com) · 2026-11-08

## Identity

- **Website:** https://yes24.com
Source: Brand's website (https://yes24.com) · 2026-11-08

## Offerings

- **Problem solved:** Provides a centralized online destination for discovering, purchasing, and accessing books, digital reading content, music, video, gifts, and tickets, including Korean cultural products for international shoppers.
Source: Brand's website (https://yes24.com) · 2026-11-08

- **Core capabilities:**
  - Online retail and product search
  - Domestic and foreign book sales
  - Used book and media sales, buyback, and used-store services
  - eBook sales and reading services
  - Book club subscription/content access through Crema Club
  - CD, LP, DVD, and Blu-ray retail
  - Stationery and gift retail
  - Ticket sales for concerts, musicals, theater, classical performances, exhibitions, and family events
Source: Brand's website (https://yes24.com) · 2026-11-08

- **Products / SKUs:**
  - Domestic books
  - Foreign books
  - Used books and media
  - eBooks
  - Crema Club
  - CD/LP
  - DVD/Blu-ray
  - Stationery/GIFT
Source: Brand's website (https://yes24.com) · 2026-11-08

## Audience

- **Target industry:** Online retail and e-commerce for books, media, cultural products, gifts, and event tickets
Source: Brand's website (https://yes24.com) · 2026-11-08

- **Customer base:** Consumers shopping for books, digital reading content, used media, music, video, stationery, gifts, Korean wave products, and event tickets.
Source: Brand's website (https://yes24.com) · 2026-11-08

- **Ideal customer profile:** Book readers, eBook users, music and video shoppers, stationery and gift buyers, event attendees, and international customers seeking K-pop and K-drama products.
Source: Brand's website (https://yes24.com) · 2026-11-08

- **Use cases:**
  - Buying domestic and foreign books
  - Purchasing and reading eBooks
  - Buying used books, CDs, and DVDs or using buyback services
  - Joining or using a digital book club
  - Buying CDs, LPs, DVDs, and Blu-rays
  - Shopping for stationery, gifts, and lifestyle products
  - Booking concerts, musicals, theater, exhibitions, and family events
  - Purchasing K-pop and K-drama products internationally
Source: Brand's website (https://yes24.com) · 2026-11-08

- **Customer outcomes:**
  - Access to a broad range of physical and digital reading materials
  - Convenient online purchasing across books, media, gifts, and tickets
  - Access to used-product purchasing and buyback services
  - International access to Korean wave products with English and Chinese service
  - International payment options for Global YES24 customers
  - Centralized management of orders, delivery, rewards, and coupons
Source: Brand's website (https://yes24.com) · 2026-11-08

Page last updated 2026-11-08.

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