{"name":"Yotel","domain":"yotel.com","url":"https://optimly.ai/brand/yotel","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"YOTEL is a global hotel brand offering stylish stays in buzzing city and airport locations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yotel.com","updated_at":"2026-11-08T02:24:06.946439+00:00"},{"key":"description","label":"Description","shape":"text","content":"YOTEL operates hotels, airport hotels and aparthotels in locations including New York, London, Amsterdam, Singapore, Miami and other cities worldwide. Its stays feature sleek rooms, SmartBeds, technology-enabled services and social spaces.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yotel.com","updated_at":"2026-11-08T02:24:06.946439+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To offer stylish stays exactly where guests need them, with a great night's sleep, convenient locations and flexible stays.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yotel.com","updated_at":"2026-11-08T02:24:06.946439+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://yotel.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yotel.com","updated_at":"2026-11-08T02:24:06.946439+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Stylish, upbeat, contemporary and informal, with concise travel-focused messaging.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yotel.com","updated_at":"2026-11-08T02:24:06.946439+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"YOTEL states that its hotels have started joining Hilton.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yotel.com","updated_at":"2026-11-08T02:24:06.946439+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"YOTEL provides convenient, technology-enabled accommodation for travelers seeking stylish stays in central city locations, airports and destinations suited to stopovers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yotel.com","updated_at":"2026-11-08T02:24:06.946439+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Hotel accommodation\nAirport accommodation through YOTELAIR\nAparthotel accommodation through YOTELPAD\nSelf-service check-in kiosks\nLuggage storage through YOBOT at YOTEL New York\nCo-working spaces\nSocial food, drink and event spaces\nTravel destination guides and handpicked events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yotel.com","updated_at":"2026-11-08T02:24:06.946439+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"YOTEL hotels\nYOTELAIR airport hotels\nYOTELPAD aparthotels\nSlayover stopover experience\nWork Perk corporate membership programme\nClub@YOTEL","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yotel.com","updated_at":"2026-11-08T02:24:06.946439+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"YOTEL promotes booking direct for the best rates and flexible stays. Work Perk offers 5% cashback, free room upgrades and discounted food and drink at select hotels. Club@YOTEL members can receive an additional discount of up to 10% on reservations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yotel.com","updated_at":"2026-11-08T02:24:06.946439+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and travel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yotel.com","updated_at":"2026-11-08T02:24:06.946439+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Leisure travelers, airport and layover travelers, business travelers and guests seeking short or extended stays.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yotel.com","updated_at":"2026-11-08T02:24:06.946439+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers and business travelers who value stylish, space-efficient accommodation in central city, airport and aparthotel locations, along with convenient technology-enabled services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yotel.com","updated_at":"2026-11-08T02:24:06.946439+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"City breaks and leisure travel\nBusiness travel\nAirport layovers and stopovers\nShort hotel stays\nExtended stays in aparthotels\nWorking while traveling\nAdding local events and experiences to a stay","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yotel.com","updated_at":"2026-11-08T02:24:06.946439+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Stylish accommodation in convenient locations\nA great night's sleep supported by SmartBed and Hypnos mattresses\nFaster check-in through self-service kiosks\nSecure luggage storage at YOTEL New York through YOBOT\nAccess to co-working spaces and free WiFi at YOTEL New York\nFlexible stays through direct booking options\nOpportunities to add events, food and drink experiences to a stay","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yotel.com","updated_at":"2026-11-08T02:24:06.946439+00:00"}]}],"last_refreshed_at":"2026-11-08T02:24:07.118601+00:00","last_changed_at":"2026-11-08T02:24:07.125266+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=6a37cae4-08ac-47ca-9859-c28293f3fdd5"}