{
  "slug": "yoti",
  "name": "Yoti",
  "description": "Yoti is a global digital identity platform and biometric technology company that provides a secure way for individuals to prove their identity and age. The company offers a suite of tools including a consumer digital ID app, automated identity verification (KYC), and AI-based age estimation that prioritizes user privacy and data minimization.",
  "url": "https://optimly.ai/brand/yoti",
  "logoUrl": "",
  "baiScore": 74,
  "archetype": "Challenger",
  "category": "Information Technology",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "idme",
      "name": "Idme"
    },
    {
      "slug": "jumio",
      "name": "Jumio"
    },
    {
      "slug": "onfido",
      "name": "Onfido"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "ariadnext-idnow-acquired-ariadnext",
      "name": "Ariadnext (IDnow)"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": {
    "slug": "independent",
    "name": "Independent"
  },
  "subBrands": [],
  "updatedAt": "2026-04-11T15:17:19.827+00:00",
  "verifiedVitals": {
    "website": "https://www.yoti.com",
    "founded": "2014",
    "headquarters": "London, United Kingdom",
    "pricing_model": "Subscription and Usage-based (B2B); Free (B2C consumer app)",
    "core_products": "Digital Identity App, Age Estimation AI, Identity Verification (KYC), eSignatures, Hardware MFA.",
    "key_differentiator": "Privacy-by-design approach that uses decentralized data storage and anonymous age estimation to verify users without building a central database of identities.",
    "target_markets": "Social Media, Online Gaming, Retail, Financial Services, Government.",
    "employee_count": "250-500",
    "funding_stage": "Private (Venture Backed)",
    "subcategory": "Digital Identity & Biometrics"
  },
  "intentTags": {
    "problemIntents": [
      "how to verify age on instagram without id",
      "Physical Document Verification: Using physical passports, driving licenses, and paper forms to verify identity in person.",
      "Manual Password Management: Maintaining separate usernames and passwords for every individual digital service."
    ],
    "solutionIntents": [
      "digital identity app uk",
      "ethical biometric verification companies",
      "best enterprise KYC software 2024",
      "facial age estimation technology providers",
      "Social Login Providers: Using basic Social Media login (Facebook/Google) which provides some data but lacks high-assurance identity verification."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1776375869367
}