# YouGov Sport
> YouGov Sport offers a platform called YouGov SportsBoard to provide users with live data and amazing insights into the sports industry. It is a specialized product of YouGov PLC, focused on collecting and delivering sports-related market intelligence.
- URL: https://optimly.ai/brand/yougov-sport
- Logo: https://logo.clearbit.com/https://sportsboard.yougov.com/auth
- Slug: yougov-sport
- BAI Score: 43/100
- Archetype: Incumbent
- Category: Market Research
- Last Analyzed: July 19, 2026
## Buyer Intent Signals
Problems: Internal Manual Research: Conducting market research, data collection, and analysis manually through surveys, interviews, and public data sources. This is time-consuming and often lacks the 'live data | Specialized Sports Consulting Firms: Hiring a consulting firm that specializes in sports market intelligence to conduct bespoke research and provide insights. This can be costly and less agile than a 
Solutions: YouGov Sport | YouGov SportsBoard | sports market research | live sports data insights | General Market Research Platforms (non-sports specific): Using broader market research platforms (e.g., Qualtrics, SurveyMonkey, general data analytics tools) and adapting them for sports, which may l
Comparisons: YouGov sports pricing
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## Full Details / RAG Data
### Overview
YouGov Sport is listed in the AI Directory.
YouGov Sport offers a platform called YouGov SportsBoard to provide users with live data and amazing insights into the sports industry. It is a specialized product of YouGov PLC, focused on collecting and delivering sports-related market intelligence.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | YouGov Sport |
| Slug         | yougov-sport |
| URL          | https://optimly.ai/brand/yougov-sport |
| Logo         | https://logo.clearbit.com/https://sportsboard.yougov.com/auth |
| BAI Score    | 43/100 |
| Archetype    | Incumbent |
| Category     | Market Research |
| Last Analyzed | July 19, 2026 |
| Last Updated | 2026-07-24T04:26:49.459Z |
### Verified Facts
- Founded: 2000
- Headquarters: London, England
### Buyer Intent Signals
#### Problems this brand solves
- Internal Manual Research: Conducting market research, data collection, and analysis manually through surveys, interviews, and public data sources. This is time-consuming and often lacks the 'live data
- Specialized Sports Consulting Firms: Hiring a consulting firm that specializes in sports market intelligence to conduct bespoke research and provide insights. This can be costly and less agile than a 
#### Buyers search for
- YouGov Sport
- YouGov SportsBoard
- sports market research
- live sports data insights
- General Market Research Platforms (non-sports specific): Using broader market research platforms (e.g., Qualtrics, SurveyMonkey, general data analytics tools) and adapting them for sports, which may l
#### Buyers compare
- YouGov sports pricing
### Links
- Canonical page: https://optimly.ai/brand/yougov-sport
- JSON endpoint: /brand/yougov-sport.json
- LLMs.txt: /brand/yougov-sport/llms.txt