{
  "slug": "yougov",
  "name": "yougov",
  "description": "YouGov is an international research and data analytics group providing market research data, public opinion polling, and consumer insights. They offer solutions ranging from self-serve research platforms to custom research projects, helping businesses, media, and governments understand public sentiment, brand perception, and consumer behavior across various markets.",
  "url": "https://optimly.ai/brand/yougov",
  "websiteUrl": "https://yougov.com/",
  "logoUrl": "https://logo.clearbit.com/yougov.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Expert Research & Intelligence Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-19T00:55:25.407Z",
  "verifiedVitals": {
    "website": "https://yougov.com",
    "category": "Market research",
    "what_it_does": "YouGov is an international online research data and analytics technology group that collects, measures, and analyzes data, opinions, and behaviors from its proprietary online research panels. It helps companies, governments, and institutions make informed decisions by providing a continuous stream of accurate data and insights into public opinion and consumer behavior.",
    "primary_audience": "Companies, brands, media owners, government agencies, and institutions.",
    "core_product": "Online research data, data analytics, and syndicated data products, including a self-serve research platform and custom research services.",
    "pricing_model": {
      "kind": "custom",
      "detail": "YouGov offers syndicated data products on a subscription basis and provides custom research solutions tailored to client needs and budgets."
    },
    "parent_ownership": "YouGov plc is a public company listed on the London Stock Exchange.",
    "named_competitors": [
      "Kantar",
      "Ipsos",
      "Brandwatch Consumer Intelligence",
      "Meltwater",
      "Toluna",
      "Gallup",
      "Pew Research"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Understanding consumer purchase choices",
      "Tracking brand momentum and perception",
      "Gauging public opinion on political figures and issues",
      "Identifying market trends across sectors (e.g., dining, retail, travel)",
      "Measuring the effectiveness of advertising campaigns",
      "Analyzing societal shifts (e.g., technology adoption, sustainability concerns)",
      "Activating target audiences in a privacy-compliant manner",
      "Gaining insights into demographic-specific behaviors (e.g., Gen Z shopping habits)"
    ],
    "solutionIntents": [
      "Accessing market research and surveys",
      "Utilizing public opinion polling services",
      "Implementing brand tracking and monitoring solutions",
      "Obtaining consumer behavior insights",
      "Conducting data-driven political analysis",
      "Leveraging self-serve research platforms",
      "Partnering for custom research projects",
      "Enabling data-driven marketing and advertising strategies"
    ],
    "evaluationIntents": [
      "Comparing market research providers",
      "Evaluating public opinion data sources",
      "Assessing brand intelligence platforms",
      "Reviewing consumer analytics tools for accuracy and scope",
      "Considering self-service vs. full-service research options",
      "Examining solutions for privacy-compliant data activation",
      "Benchmarking brand performance against competitors"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787122178469
}