{"name":"Young & Jackson, Melbourne, VIC","domain":"youngandjacksons.com.au","url":"https://optimly.ai/brand/young-jackson-melbourne-vic","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Young & Jackson is an iconic heritage-listed Melbourne hotel, pub, dining and bar venue opposite Flinders Street Station.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://youngandjacksons.com.au","updated_at":"2026-11-08T02:06:26.606728+00:00"},{"key":"description","label":"Description","shape":"text","content":"Established in 1861, Young & Jackson combines a traditional pub with boutique bars, dining, events and Melbourne heritage, including the famous Chloe portrait.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://youngandjacksons.com.au","updated_at":"2026-11-08T02:06:26.606728+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To serve Melbourne and all who visit by providing a traditional pub with a modern take, good food, hospitality and a place for community, celebration and connection.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://youngandjacksons.com.au","updated_at":"2026-11-08T02:06:26.606728+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://youngandjacksons.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://youngandjacksons.com.au","updated_at":"2026-11-08T02:06:26.606728+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, local, convivial and heritage-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://youngandjacksons.com.au","updated_at":"2026-11-08T02:06:26.606728+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1861","source_type":"1p_website","source_label":"Brand's website","source_url":"https://youngandjacksons.com.au","updated_at":"2026-11-08T02:06:26.606728+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Melbourne, VIC, Australia","source_type":"1p_website","source_label":"Brand's website","source_url":"https://youngandjacksons.com.au","updated_at":"2026-11-08T02:06:26.606728+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a central Melbourne meeting place for dining, drinks, sport, celebrations, events and relaxed local hospitality.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://youngandjacksons.com.au","updated_at":"2026-11-08T02:06:26.606728+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Modern Australian dining\nPub food and casual bar dining\nBeer, wine, cider, cocktails and spirits\nRooftop, public bar and lounge experiences\nFunction and event hosting\nSport viewing","source_type":"1p_website","source_label":"Brand's website","source_url":"https://youngandjacksons.com.au","updated_at":"2026-11-08T02:06:26.606728+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Chloe's Dining Room\nMain Bar\nChloe's Bar\nRooftop Bar\nBar and Lounge\nFunctions and private events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://youngandjacksons.com.au","updated_at":"2026-11-08T02:06:26.606728+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, pubs, bars, restaurants and events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://youngandjacksons.com.au","updated_at":"2026-11-08T02:06:26.606728+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Melbourne locals, city visitors, diners, drinkers, sports fans and private or corporate event guests.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://youngandjacksons.com.au","updated_at":"2026-11-08T02:06:26.606728+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People seeking a central Melbourne venue for dining, drinks, sport, celebrations or private and corporate functions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://youngandjacksons.com.au","updated_at":"2026-11-08T02:06:26.606728+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Lunch and dinner dining\nCasual pub meals and drinks\nCoffee and morning visits\nWatching sport\nRooftop drinks\nBirthday and engagement celebrations\nCorporate events\nWedding ceremonies and receptions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://youngandjacksons.com.au","updated_at":"2026-11-08T02:06:26.606728+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a central Melbourne meeting and dining venue\nModern Australian food and pub classics\nA range of bar and lounge settings\nHosted private and corporate events tailored to event needs\nViews and atmosphere overlooking Melbourne's CBD","source_type":"1p_website","source_label":"Brand's website","source_url":"https://youngandjacksons.com.au","updated_at":"2026-11-08T02:06:26.606728+00:00"}]}],"last_refreshed_at":"2026-11-08T02:06:26.614945+00:00","last_changed_at":"2026-11-08T02:06:26.623197+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=0da78b89-7539-457a-9a22-e167c140f2a0"}