{"name":"Yu & Me Books","domain":"yuandmebooks.com","url":"https://optimly.ai/brand/yu-me-books","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Yu & Me Books is a bookstore in New York City's Chinatown that offers books, beer, coffee, community, and Yu & Me merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yuandmebooks.com","updated_at":"2026-11-07T06:36:37.719450+00:00"},{"key":"description","label":"Description","shape":"text","content":"Yu & Me Books operates a physical bookstore and online shop at 44 Mulberry Street in New York, offering books, signed and personalized editions, pre-orders, merchandise, and in-store gift cards.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yuandmebooks.com","updated_at":"2026-11-07T06:36:37.719450+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To serve books, beer, coffee, and community in the heart of Chinatown New York.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yuandmebooks.com","updated_at":"2026-11-07T06:36:37.719450+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Lucy Yu is identified as the owner.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yuandmebooks.com","updated_at":"2026-11-07T06:36:37.719450+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://yuandmebooks.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yuandmebooks.com","updated_at":"2026-11-07T06:36:37.719450+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, casual, playful, and community-oriented, reflected in phrases such as “Read. Sip. Chill.” and “Thank yu!”","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yuandmebooks.com","updated_at":"2026-11-07T06:36:37.719450+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2021","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yuandmebooks.com","updated_at":"2026-11-07T06:36:37.719450+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"44 Mulberry Street, New York, NY 10013, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yuandmebooks.com","updated_at":"2026-11-07T06:36:37.719450+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides access to books, signed and personalized editions, bookstore merchandise, and in-store gifting, alongside a community-oriented bookstore experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yuandmebooks.com","updated_at":"2026-11-07T06:36:37.719450+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Book retail\nSigned and personalized book sales\nBook pre-orders\nBookstore merchandise sales\nIn-store gift cards\nBookstore pickup","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yuandmebooks.com","updated_at":"2026-11-07T06:36:37.719450+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Books, including signed and personalized editions\nBook pre-orders\nYu & Me merchandise, including postcards, tote bags, mugs, T-shirts, and hats\nIn-store gift cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yuandmebooks.com","updated_at":"2026-11-07T06:36:37.719450+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Prices vary by product. Scraped listings include books, merchandise, and gift cards priced in USD; examples range from $4 postcards to $50 books and $25 in-store gift cards.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yuandmebooks.com","updated_at":"2026-11-07T06:36:37.719450+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Bookselling, specialty retail, and bookstore hospitality","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yuandmebooks.com","updated_at":"2026-11-07T06:36:37.719450+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Readers, book buyers, gift-givers, and customers seeking bookstore merchandise or signed books.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yuandmebooks.com","updated_at":"2026-11-07T06:36:37.719450+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying books online\nPre-ordering signed or personalized books\nPurchasing bookstore merchandise\nBuying in-store gift cards\nPicking up orders at the Chinatown bookstore","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yuandmebooks.com","updated_at":"2026-11-07T06:36:37.719450+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to signed and personalized book copies\nAbility to purchase book-related merchandise\nAbility to buy gift cards for use at the physical store\nAccess to bookstore pickup at 44 Mulberry Street","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yuandmebooks.com","updated_at":"2026-11-07T06:36:37.719450+00:00"}]}],"last_refreshed_at":"2026-11-07T06:36:37.725329+00:00","last_changed_at":"2026-11-07T06:36:37.730283+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=58629dd8-81d2-420b-a2de-a13e414cdbdc"}