# Zabar's > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/zabar-s - **Dataset:** https://optimly.ai/brand/zabar-s.json - **Markdown:** https://optimly.ai/brand/zabar-s/llms.txt - **Official website:** https://zabars.com - **Slug:** zabar-s ## Overview - **Tagline:** A long-standing, iconic New York institution with a strong brand legacy, offering a curated selection of high-quality, often house-brand gourmet foods, distinct New York deli and bakery traditions, and a reputation for specialty items like smoked fish and cheeses. Source: Brand's website (https://zabars.com) · 2026-10-04 - **Description:** Zabar's is a renowned gourmet food store and deli in New York City, offering a wide array of specialty foods, including smoked fish, cheeses, baked goods (like babka and rugelach), coffee, and deli items. They also offer gift baskets and seasonal picnic spreads. Source: Brand's website (https://zabars.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Gourmet gift totes - prepared summer salads - babka - rugelach - bagels - fresh roasted coffee - specialty cheese collections - hand-sliced deli meats (e.g. - pastrami) - sourdough rye bread - classic coffee mugs. Source: Brand's website (https://zabars.com) · 2026-10-04 - **Pricing:** Direct sales through retail store and e-commerce platform; prices range from individual items to higher-priced gift baskets. Source: Brand's website (https://zabars.com) · 2026-10-04 ## Audience - **Target industry:** Individuals seeking gourmet food, New York City enthusiasts, gift-givers for special occasions, those planning picnics or gatherings, customers looking for Kosher food options, and home entertainers. Source: Brand's website (https://zabars.com) · 2026-10-04 ## Landscape - **Competitors:** - Eataly - Russ & Daughters - Fairway Market - Dean & DeLuca (historically) Source: Brand's website (https://zabars.com) · 2026-10-04 Page last updated 2026-10-17.