{
  "slug": "zappi",
  "name": "Zappi",
  "description": "Zappi is a consumer insights platform that provides automated market research for enterprises. The platform allows brands to test advertisements and product innovations against specific audience databases to receive feedback within hours rather than weeks.",
  "url": "https://optimly.ai/brand/zappi",
  "logoUrl": "",
  "baiScore": 72,
  "archetype": "Challenger",
  "category": "SaaS",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "inboundCompetitors": [
    {
      "slug": "ad-hoc-online-research",
      "name": "Ad Hoc Online Research"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": {
    "slug": "independent",
    "name": "Independent"
  },
  "subBrands": [],
  "updatedAt": "2026-04-11T15:17:20.265+00:00",
  "verifiedVitals": {
    "website": "https://www.zappi.io",
    "founded": "2013",
    "headquarters": "London, UK",
    "pricing_model": "Enterprise/Custom",
    "core_products": "Ad Pulse, Concept Testing, Innovation Forecasting, Creative Video Testing.",
    "key_differentiator": "Zappi differentiates by providing 'living' data benchmarks that allow brands to compare their creative performance against internal and industry history instantly.",
    "target_markets": "CPG, Retail, Food & Beverage, Finance, Enterprise Marketing Teams.",
    "employee_count": "250-500",
    "funding_stage": "Series D / Private Equity Backed",
    "subcategory": "Market Research & Consumer Insights"
  },
  "timestamp": 1776026988612
}