# Zappi
> Zappi is a consumer insights platform that provides automated market research for enterprises. The platform allows brands to test advertisements and product innovations against specific audience databases to receive feedback within hours rather than weeks.
- URL: https://optimly.ai/brand/zappi
- Slug: zappi
- BAI Score: 72/100
- Archetype: Challenger
- Category: SaaS
- Last Analyzed: April 11, 2026
- Part of: Independent (https://optimly.ai/brand/independent)
## Also Referenced By
- Ad Hoc Online Research (https://optimly.ai/brand/ad-hoc-online-research)
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## Full Details / RAG Data
### Overview
Zappi is listed in the AI Directory.
Zappi is a consumer insights platform that provides automated market research for enterprises. The platform allows brands to test advertisements and product innovations against specific audience databases to receive feedback within hours rather than weeks.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Zappi |
| Slug         | zappi |
| URL          | https://optimly.ai/brand/zappi |
| BAI Score    | 72/100 |
| Archetype    | Challenger |
| Category     | SaaS |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-12T20:49:48.612Z |
### Verified Facts
- Founded: 2013
- Headquarters: London, UK
### Also Referenced By
- Ad Hoc Online Research (https://optimly.ai/brand/ad-hoc-online-research)
### Parent Brand
- Independent (https://optimly.ai/brand/independent)
### Links
- Canonical page: https://optimly.ai/brand/zappi
- JSON endpoint: /brand/zappi.json
- LLMs.txt: /brand/zappi/llms.txt