{"name":"Zazerkalie Children's Musical Theatre","domain":"spb.ru","url":"https://optimly.ai/brand/zazerkalie-children-s-musical-theatre","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Zazerkalie is a state children's musical theatre in Saint Petersburg presenting musical performances, opera classics, concerts, chamber-music evenings, and subscription programs for children, families, and adults.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zazerkal.spb.ru","updated_at":"2026-11-07T06:46:30.108588+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Saint Petersburg State Children's Musical Theatre “Zazerkalie” offers a repertoire for audiences of different ages, including children's and adult performances, works from the world opera canon, symphonic concerts, chamber-music evenings, and subscription cycles. The theatre also participates in festivals, tours in Russia and abroad, and runs educational and cultural programs such as the “Three Oranges” art club.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zazerkal.spb.ru","updated_at":"2026-11-07T06:46:30.108588+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To use music and theatre to connect the real and the fantastical, encourage imagination and discovery, and provide meaningful artistic experiences for audiences of all ages.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zazerkal.spb.ru","updated_at":"2026-11-07T06:46:30.108588+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The theatre was created by artistic director A. Petrova and musical director P. Bubelnikov. Natalia Klyomina is identified as the theatre's chief designer.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zazerkal.spb.ru","updated_at":"2026-11-07T06:46:30.108588+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://zazerkal.spb.ru","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zazerkal.spb.ru","updated_at":"2026-11-07T06:46:30.108588+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Imaginative, warm, culturally focused, educational, and family-oriented, with a strong emphasis on music, literature, creativity, and discovery.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zazerkal.spb.ru","updated_at":"2026-11-07T06:46:30.108588+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1987 (the theatre's name was created in 1987)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zazerkal.spb.ru","updated_at":"2026-11-07T06:46:30.108588+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Saint Petersburg, Russia","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zazerkal.spb.ru","updated_at":"2026-11-07T06:46:30.108588+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Saint Petersburg state cultural institution; identified on the site as the Saint Petersburg State Children's Musical Theatre “Zazerkalie”.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zazerkal.spb.ru","updated_at":"2026-11-07T06:46:30.108588+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides accessible musical-theatre and cultural programming for children, families, school groups, and adults, combining entertainment with artistic and educational experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zazerkal.spb.ru","updated_at":"2026-11-07T06:46:30.108588+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Musical-theatre productions for children and adults\nStaging works from the world opera classics\nSymphonic concerts and chamber-music evenings\nSubscription-based performance cycles for different age groups\nEducational, literary, musical, and theatrical programs\nArt and youth cultural programming through the “Three Oranges” club\nParticipation in festivals and touring performances","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zazerkal.spb.ru","updated_at":"2026-11-07T06:46:30.108588+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Theatre performances and repertoire events\nChildren's and family performances\nAdult musical and opera performances\nSymphonic concerts\nChamber-music evenings\nSubscription programs\n“Three Oranges” art club for young residents of Saint Petersburg","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zazerkal.spb.ru","updated_at":"2026-11-07T06:46:30.108588+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Performing arts, theatre, music, culture, and arts education","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zazerkal.spb.ru","updated_at":"2026-11-07T06:46:30.108588+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Children, families, adults, schoolchildren accompanied by teachers, young people, and theatre and music audiences in Saint Petersburg and beyond.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zazerkal.spb.ru","updated_at":"2026-11-07T06:46:30.108588+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Families with children seeking cultural and musical experiences; schools and teachers organizing group visits; and adults interested in opera, musical theatre, symphonic concerts, and chamber music.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zazerkal.spb.ru","updated_at":"2026-11-07T06:46:30.108588+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Family visits to musical-theatre performances\nSchool group outings accompanied by teachers\nChildren's and youth arts education\nAttending opera and musical-theatre classics\nAttending symphonic and chamber-music concerts\nBuying theatre subscriptions for recurring visits\nParticipating in literary, theatrical, and musical club activities\nExperiencing touring and festival performances","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zazerkal.spb.ru","updated_at":"2026-11-07T06:46:30.108588+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to musical theatre and classical music for different age groups\nFamily-friendly cultural experiences\nEducational exposure to theatre, music, literature, and the arts\nOpportunities for children and young people to explore creativity\nRegular attendance through subscription cycles\nExposure to performances recognized with major theatre awards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zazerkal.spb.ru","updated_at":"2026-11-07T06:46:30.108588+00:00"}]}],"last_refreshed_at":"2026-11-07T06:46:30.115819+00:00","last_changed_at":"2026-11-07T06:46:30.121561+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=5f158bd8-29a2-44e5-8f97-7eb293aaf74a"}