{"name":"Zehnder's of Frankenmuth","domain":"zehnders.com","url":"https://optimly.ai/brand/zehnder-s-of-frankenmuth","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Zehnder's of Frankenmuth is a hospitality and entertainment destination offering family-style dining, an indoor waterpark hotel, a marketplace, and an 18-hole golf course.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zehnders.com","updated_at":"2026-11-11T00:45:57.428980+00:00"},{"key":"description","label":"Description","shape":"text","content":"Based in Frankenmuth, Zehnder's of Frankenmuth welcomes guests with a traditional restaurant, Splash Village hotel and waterpark, Zehnder's Marketplace, The Fortress Golf Course, and seasonal events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zehnders.com","updated_at":"2026-11-11T00:45:57.428980+00:00"}]},{"header":"Identity","sections":[{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Al Zehnder is identified as Chairman in a 2026 site post and as CEO in a 2011 site post. Bill Parlberg was identified as COO in a 2011 site post.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zehnders.com","updated_at":"2026-11-11T00:45:57.428980+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://zehnders.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zehnders.com","updated_at":"2026-11-11T00:45:57.428980+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, family-oriented, tradition-focused, and celebratory.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zehnders.com","updated_at":"2026-11-11T00:45:57.428980+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1856","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zehnders.com","updated_at":"2026-11-11T00:45:57.428980+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Frankenmuth, Michigan","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zehnders.com","updated_at":"2026-11-11T00:45:57.428980+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a destination for dining, overnight stays, family recreation, shopping, golf, and special events in Frankenmuth.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zehnders.com","updated_at":"2026-11-11T00:45:57.428980+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Family-style restaurant dining\nHotel and indoor waterpark operations\nSpecialty food and gift retail\n18-hole golf course operations\nSeasonal events and guest experiences\nRewards and guest loyalty program","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zehnders.com","updated_at":"2026-11-11T00:45:57.428980+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Zehnder's Restaurant\nZehnder's Splash Village Hotel & Waterpark\nZehnder's Marketplace\nThe Fortress Golf Course\nTraditional family-style chicken dinners\nZehnder's trademarked seasonings, preserves, cheeses, pasta, and wines\nBreakfast and lunch events with Santa","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zehnders.com","updated_at":"2026-11-11T00:45:57.428980+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, tourism, dining, lodging, recreation, retail, and entertainment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zehnders.com","updated_at":"2026-11-11T00:45:57.428980+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families, travelers, golf visitors, restaurant guests, overnight hotel guests, and visitors from around the world.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zehnders.com","updated_at":"2026-11-11T00:45:57.428980+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Families and travelers seeking a full-service Frankenmuth destination combining dining, lodging, waterpark recreation, shopping, golf, and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zehnders.com","updated_at":"2026-11-11T00:45:57.428980+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Family vacations and indoor waterpark stays\nTraditional family-style dining\nPurchasing specialty foods, gifts, and culinary items\nGolf outings on an 18-hole par-72 course\nCelebrating birthdays, holidays, and special occasions\nAttending seasonal events and buffets","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zehnders.com","updated_at":"2026-11-11T00:45:57.428980+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Enjoy family-oriented dining and recreation\nStay overnight at a hotel with indoor waterpark access\nTake home specialty foods, gifts, and Zehnder's products\nPlay an 18-hole golf course near downtown Frankenmuth\nCreate recurring family and holiday traditions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zehnders.com","updated_at":"2026-11-11T00:45:57.428980+00:00"}]}],"last_refreshed_at":"2026-11-11T00:45:57.441024+00:00","last_changed_at":"2026-11-11T00:45:57.456638+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=8be30bd1-5af0-4550-9786-6566f9823f36"}