# Zehnder's of Frankenmuth

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-11.

- **Brand record:** https://optimly.ai/brand/zehnder-s-of-frankenmuth
- **Dataset:** https://optimly.ai/brand/zehnder-s-of-frankenmuth.json
- **Markdown:** https://optimly.ai/brand/zehnder-s-of-frankenmuth/llms.txt
- **Official website:** https://zehnders.com
- **Slug:** zehnder-s-of-frankenmuth
- **Categories:** travel-hospitality

## Overview

- **Tagline:** Zehnder's of Frankenmuth is a hospitality and entertainment destination offering family-style dining, an indoor waterpark hotel, a marketplace, and an 18-hole golf course.
Source: Brand's website (https://zehnders.com) · 2026-11-11

- **Description:** Based in Frankenmuth, Zehnder's of Frankenmuth welcomes guests with a traditional restaurant, Splash Village hotel and waterpark, Zehnder's Marketplace, The Fortress Golf Course, and seasonal events.
Source: Brand's website (https://zehnders.com) · 2026-11-11

## Identity

- **Founders & leadership:** Al Zehnder is identified as Chairman in a 2026 site post and as CEO in a 2011 site post. Bill Parlberg was identified as COO in a 2011 site post.
Source: Brand's website (https://zehnders.com) · 2026-11-11

- **Website:** https://zehnders.com
Source: Brand's website (https://zehnders.com) · 2026-11-11

- **Voice & tone:** Welcoming, family-oriented, tradition-focused, and celebratory.
Source: Brand's website (https://zehnders.com) · 2026-11-11

- **Founded:** 1856
Source: Brand's website (https://zehnders.com) · 2026-11-11

- **Headquarters:** Frankenmuth, Michigan
Source: Brand's website (https://zehnders.com) · 2026-11-11

## Offerings

- **Problem solved:** Provides a destination for dining, overnight stays, family recreation, shopping, golf, and special events in Frankenmuth.
Source: Brand's website (https://zehnders.com) · 2026-11-11

- **Core capabilities:**
  - Family-style restaurant dining
  - Hotel and indoor waterpark operations
  - Specialty food and gift retail
  - 18-hole golf course operations
  - Seasonal events and guest experiences
  - Rewards and guest loyalty program
Source: Brand's website (https://zehnders.com) · 2026-11-11

- **Products / SKUs:**
  - Zehnder's Restaurant
  - Zehnder's Splash Village Hotel & Waterpark
  - Zehnder's Marketplace
  - The Fortress Golf Course
  - Traditional family-style chicken dinners
  - Zehnder's trademarked seasonings, preserves, cheeses, pasta, and wines
  - Breakfast and lunch events with Santa
Source: Brand's website (https://zehnders.com) · 2026-11-11

## Audience

- **Target industry:** Hospitality, tourism, dining, lodging, recreation, retail, and entertainment.
Source: Brand's website (https://zehnders.com) · 2026-11-11

- **Customer base:** Families, travelers, golf visitors, restaurant guests, overnight hotel guests, and visitors from around the world.
Source: Brand's website (https://zehnders.com) · 2026-11-11

- **Ideal customer profile:** Families and travelers seeking a full-service Frankenmuth destination combining dining, lodging, waterpark recreation, shopping, golf, and events.
Source: Brand's website (https://zehnders.com) · 2026-11-11

- **Use cases:**
  - Family vacations and indoor waterpark stays
  - Traditional family-style dining
  - Purchasing specialty foods, gifts, and culinary items
  - Golf outings on an 18-hole par-72 course
  - Celebrating birthdays, holidays, and special occasions
  - Attending seasonal events and buffets
Source: Brand's website (https://zehnders.com) · 2026-11-11

- **Customer outcomes:**
  - Enjoy family-oriented dining and recreation
  - Stay overnight at a hotel with indoor waterpark access
  - Take home specialty foods, gifts, and Zehnder's products
  - Play an 18-hole golf course near downtown Frankenmuth
  - Create recurring family and holiday traditions
Source: Brand's website (https://zehnders.com) · 2026-11-11

Page last updated 2026-11-11.

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