{"name":"Zerodha","domain":"zerodha.com","url":"https://optimly.ai/brand/zerodha","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Indian online stock brokerage and investment platform offering trading, investing, mutual funds, ETFs, bonds, IPOs, derivatives, and financial education.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zerodha.com","updated_at":"2026-11-07T20:56:03.425113+00:00"},{"key":"description","label":"Description","shape":"text","content":"Zerodha is an Indian discount broker founded in 2010. It provides online platforms and services for investing and trading across stocks, IPOs, derivatives, mutual funds, ETFs, bonds, commodities, and currencies. Zerodha also operates financial education and community initiatives, and offers APIs for building trading and investing experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zerodha.com","updated_at":"2026-11-07T20:56:03.425113+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To break down barriers faced by Indian traders and investors in terms of cost, support, and technology, and empower retail traders and investors through accessible products, education, and community initiatives.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zerodha.com","updated_at":"2026-11-07T20:56:03.425113+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Nithin Kamath — Founder and CEO; Nikhil Kamath — Co-founder and CFO; Dr. Kailash Nadh — CTO; Venu Madhav — COO; Seema Patil — Director; Karthik Rangappa — Chief of Education; Austin Prakesh — Director Strategy.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zerodha.com","updated_at":"2026-11-07T20:56:03.425113+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://zerodha.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zerodha.com","updated_at":"2026-11-07T20:56:03.425113+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Customer-first, transparent, direct, no-nonsense, educational, and anti-gimmick.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zerodha.com","updated_at":"2026-11-07T20:56:03.425113+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"15 August 2010","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zerodha.com","updated_at":"2026-11-07T20:56:03.425113+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Bootstrapped and profitable from its early days, with no external investor pressure according to Zerodha's philosophy page. Its Rainmatter fintech fund and incubator invests in fintech startups.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zerodha.com","updated_at":"2026-11-07T20:56:03.425113+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Reduces the cost and complexity of trading and investing in India through discount brokerage, technology-driven platforms, transparent pricing, support, and open financial education.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zerodha.com","updated_at":"2026-11-07T20:56:03.425113+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online stock brokerage and investing\nTrading in equities, intraday, futures, options, commodities, and currencies\nInvesting in IPOs, mutual funds, ETFs, and bonds\nDirect mutual fund investing\nPortfolio and back-office management\nTrading and investing APIs through Kite Connect\nInvestor education through Varsity\nTrading and investment community through TradingQ&A","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zerodha.com","updated_at":"2026-11-07T20:56:03.425113+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Kite\nConsole\nCoin\nKite Connect\nVarsity\nTradingQ&A\nRainmatter\nSensibull","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zerodha.com","updated_at":"2026-11-07T20:56:03.425113+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Free account opening; free equity delivery and direct mutual funds; flat ₹20 intraday and F&O trades; Zerodha states that it charges a nominal annual maintenance fee and has no hidden charges.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zerodha.com","updated_at":"2026-11-07T20:56:03.425113+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services, online brokerage, investment platforms, and fintech.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zerodha.com","updated_at":"2026-11-07T20:56:03.425113+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Over 1.8 crore clients in India, including retail traders and investors; customers place billions of orders annually through Zerodha's ecosystem.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zerodha.com","updated_at":"2026-11-07T20:56:03.425113+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Indian retail traders and investors seeking low-cost, transparent, technology-enabled access to stocks, IPOs, derivatives, mutual funds, ETFs, bonds, commodities, and currencies.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zerodha.com","updated_at":"2026-11-07T20:56:03.425113+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Long-term equity investing\nEquity delivery trading\nIntraday trading\nFutures and options trading\nInvesting in IPOs\nDirect mutual fund investing\nETF and bond investing\nBuilding custom trading and investing experiences with APIs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zerodha.com","updated_at":"2026-11-07T20:56:03.425113+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Lower trading and investing costs\nAccess to a broad range of investment products through online platforms\nGreater pricing and operational transparency\nAbility to manage investments and trading through an integrated ecosystem\nImproved financial knowledge through free, open education\nSupport to make more informed decisions and do better with money","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zerodha.com","updated_at":"2026-11-07T20:56:03.425113+00:00"}]}],"last_refreshed_at":"2026-11-07T20:56:03.438362+00:00","last_changed_at":"2026-11-07T20:56:03.449932+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=90e2c7ea-b724-4a70-8eb5-ae1a0d4b3c7a"}