# Zerodha > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/zerodha - **Dataset:** https://optimly.ai/brand/zerodha.json - **Markdown:** https://optimly.ai/brand/zerodha/llms.txt - **Official website:** https://zerodha.com - **Slug:** zerodha - **Categories:** fintech-financial-services ## Overview - **Tagline:** Indian online stock brokerage and investment platform offering trading, investing, mutual funds, ETFs, bonds, IPOs, derivatives, and financial education. Source: Brand's website (https://zerodha.com) · 2026-11-07 - **Description:** Zerodha is an Indian discount broker founded in 2010. It provides online platforms and services for investing and trading across stocks, IPOs, derivatives, mutual funds, ETFs, bonds, commodities, and currencies. Zerodha also operates financial education and community initiatives, and offers APIs for building trading and investing experiences. Source: Brand's website (https://zerodha.com) · 2026-11-07 ## Identity - **Mission:** To break down barriers faced by Indian traders and investors in terms of cost, support, and technology, and empower retail traders and investors through accessible products, education, and community initiatives. Source: Brand's website (https://zerodha.com) · 2026-11-07 - **Founders & leadership:** Nithin Kamath — Founder and CEO; Nikhil Kamath — Co-founder and CFO; Dr. Kailash Nadh — CTO; Venu Madhav — COO; Seema Patil — Director; Karthik Rangappa — Chief of Education; Austin Prakesh — Director Strategy. Source: Brand's website (https://zerodha.com) · 2026-11-07 - **Website:** https://zerodha.com Source: Brand's website (https://zerodha.com) · 2026-11-07 - **Voice & tone:** Customer-first, transparent, direct, no-nonsense, educational, and anti-gimmick. Source: Brand's website (https://zerodha.com) · 2026-11-07 - **Founded:** 15 August 2010 Source: Brand's website (https://zerodha.com) · 2026-11-07 - **Parent ownership:** Bootstrapped and profitable from its early days, with no external investor pressure according to Zerodha's philosophy page. Its Rainmatter fintech fund and incubator invests in fintech startups. Source: Brand's website (https://zerodha.com) · 2026-11-07 ## Offerings - **Problem solved:** Reduces the cost and complexity of trading and investing in India through discount brokerage, technology-driven platforms, transparent pricing, support, and open financial education. Source: Brand's website (https://zerodha.com) · 2026-11-07 - **Core capabilities:** - Online stock brokerage and investing - Trading in equities, intraday, futures, options, commodities, and currencies - Investing in IPOs, mutual funds, ETFs, and bonds - Direct mutual fund investing - Portfolio and back-office management - Trading and investing APIs through Kite Connect - Investor education through Varsity - Trading and investment community through TradingQ&A Source: Brand's website (https://zerodha.com) · 2026-11-07 - **Products / SKUs:** - Kite - Console - Coin - Kite Connect - Varsity - TradingQ&A - Rainmatter - Sensibull Source: Brand's website (https://zerodha.com) · 2026-11-07 - **Pricing:** Free account opening; free equity delivery and direct mutual funds; flat ₹20 intraday and F&O trades; Zerodha states that it charges a nominal annual maintenance fee and has no hidden charges. Source: Brand's website (https://zerodha.com) · 2026-11-07 ## Audience - **Target industry:** Financial services, online brokerage, investment platforms, and fintech. Source: Brand's website (https://zerodha.com) · 2026-11-07 - **Customer base:** Over 1.8 crore clients in India, including retail traders and investors; customers place billions of orders annually through Zerodha's ecosystem. Source: Brand's website (https://zerodha.com) · 2026-11-07 - **Ideal customer profile:** Indian retail traders and investors seeking low-cost, transparent, technology-enabled access to stocks, IPOs, derivatives, mutual funds, ETFs, bonds, commodities, and currencies. Source: Brand's website (https://zerodha.com) · 2026-11-07 - **Use cases:** - Long-term equity investing - Equity delivery trading - Intraday trading - Futures and options trading - Investing in IPOs - Direct mutual fund investing - ETF and bond investing - Building custom trading and investing experiences with APIs Source: Brand's website (https://zerodha.com) · 2026-11-07 - **Customer outcomes:** - Lower trading and investing costs - Access to a broad range of investment products through online platforms - Greater pricing and operational transparency - Ability to manage investments and trading through an integrated ecosystem - Improved financial knowledge through free, open education - Support to make more informed decisions and do better with money Source: Brand's website (https://zerodha.com) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.