# Ziff Davis > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026. > Ziff Davis is a digital media and internet company that operates a diverse portfolio of brands focusing on technology, gaming, health, and shopping. It provides content, tools, and services to consumers and businesses. - Business Profile: https://optimly.ai/brand/ziff-davis - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://ziffdavis.com/ - Logo: https://logo.clearbit.com/ziffdavis.com - Slug: ziff-davis - Brand Authority Index tier: Emerging - Archetype: Incumbent - Category: Digital Media - Last Analyzed: August 9, 2026 ## Buyer Intent Signals Problems: Independent Research and Content Creation: Instead of relying on Ziff Davis's curated content (e.g., PCMag reviews, IGN news) or marketing services, an individual or business could perform extensive m | Specialized Digital Publishing or Marketing Agency: For businesses looking to reach audiences in tech, gaming, or health, an alternative to Ziff Davis's advertising and content solutions would be to h Solutions: What is Ziff Davis? | Ziff Davis brands | PCMag owner | IGN parent company | Ziff Davis stock | General Search Engines and News Aggregators: Consumers seeking information, reviews, or news that Ziff Davis brands provide could primarily rely on general search engines like Google, Bing, or news ag