{"name":"Zions Bank Personal Home Page","domain":"zionsbank.com","url":"https://optimly.ai/brand/zions-bank-personal-home-page","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Zions Bank provides personal banking products and services, including checking, savings, loans, home loans, credit cards, insurance, digital banking, and fraud prevention.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zionsbank.com","updated_at":"2026-11-07T20:52:21.962151+00:00"},{"key":"description","label":"Description","shape":"text","content":"Zions Bank's personal banking site offers deposit accounts, borrowing options, payment cards, insurance, digital banking tools, security resources, branch access, and financial education for individuals and families.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zionsbank.com","updated_at":"2026-11-07T20:52:21.962151+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://zionsbank.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zionsbank.com","updated_at":"2026-11-07T20:52:21.962151+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Conversational, helpful, reassuring, and customer-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zionsbank.com","updated_at":"2026-11-07T20:52:21.962151+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals manage everyday banking, save for future goals, finance purchases and homes, access digital payment and banking tools, and protect their accounts and personal information.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zionsbank.com","updated_at":"2026-11-07T20:52:21.962151+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal checking accounts\nPersonal savings and money market accounts\nPersonal loans and lines of credit\nHome loans and mortgages\nCredit cards\nPersonal insurance\nOnline and mobile banking\nBill pay, Zelle, digital wallets, and digital wire transfers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zionsbank.com","updated_at":"2026-11-07T20:52:21.962151+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Anytime Checking\nGold Account\nMilitary Advantage Checking\nOnBudget Banking\nPersonal Savings Accounts\nMoney Market\nIRA Money Market\nYoung Savers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zionsbank.com","updated_at":"2026-11-07T20:52:21.962151+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zionsbank.com","updated_at":"2026-11-07T20:52:21.962151+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Personal banking customers, including individuals, families, students, military personnel, homeowners, and borrowers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zionsbank.com","updated_at":"2026-11-07T20:52:21.962151+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families seeking personal checking, savings, lending, mortgage, credit card, insurance, digital banking, and financial security services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zionsbank.com","updated_at":"2026-11-07T20:52:21.962151+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Managing everyday checking and savings\nSaving for travel, retirement, and other future goals\nBorrowing for vehicles, vacations, appliances, and other personal needs\nPurchasing, building, or improving a home\nUsing credit cards, rewards, and cash-back programs\nSending money with Zelle\nManaging accounts through online and mobile banking\nPaying bills and transferring funds digitally","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zionsbank.com","updated_at":"2026-11-07T20:52:21.962151+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Manage everyday finances through personal banking accounts\nSave toward short- and long-term financial goals\nFinance personal purchases and opportunities\nFind home financing options suited to their needs\nChoose credit cards aligned with their lifestyle\nAccess banking and payment services digitally\nImprove account and transaction security\nReceive guidance and resources for financial decisions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zionsbank.com","updated_at":"2026-11-07T20:52:21.962151+00:00"}]}],"last_refreshed_at":"2026-11-07T20:52:21.972098+00:00","last_changed_at":"2026-11-07T20:52:21.982305+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=765378f4-325e-4446-99ad-9867b7e9805a"}