# Zoe Health

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026.

> Zoe Health is a health science company focused on personalized nutrition, gut microbiome research, and providing dietary advice based on individual biological responses. They offer at-home testing kits and an app for tailored health insights.

- Business Profile: https://optimly.ai/brand/zoe-health
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://zoehealth.com/
- Logo: https://logo.clearbit.com/zoehealth.com
- Slug: zoe-health
- Brand Authority Index tier: Low Visibility
- Archetype: Challenger
- Category: Health and Wellness
- Last Analyzed: August 9, 2026

## Buyer Intent Signals
Problems: Traditional Dietitians/Nutritionists: Consulting with a human dietitian or nutritionist for personalized advice, which relies on subjective input and general dietary guidelines rather than individual  | Wellness Coaching Services: Engaging with personal wellness coaches or programs that offer broad health guidance, but typically lack the specific scientific testing and data-driven personalization of 
Solutions: zoehealth.com | Generic Diet & Calorie Tracking Apps (e.g., MyFitnessPal): Using apps that track food intake and provide general nutritional information, but do not offer personalized biological testing, gut microbio
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## Full Details / RAG Data
### Overview
Zoe Health has a Business Profile in the Optimly AI Brand Index.
Zoe Health is a health science company focused on personalized nutrition, gut microbiome research, and providing dietary advice based on individual biological responses. They offer at-home testing kits and an app for tailored health insights.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Zoe Health |
| Slug         | zoe-health |
| URL          | https://optimly.ai/brand/zoe-health |
| Logo         | https://logo.clearbit.com/zoehealth.com |
| Brand Authority Index tier | Low Visibility |
| Archetype    | Challenger |
| Category     | Health and Wellness |
| Last Analyzed | August 9, 2026 |
| Last Updated | 2026-08-12T13:22:24.038Z |
### Verified Facts
- Founded: 2017
- Headquarters: London, UK
### Buyer Intent Signals
#### Problems this brand solves
- Traditional Dietitians/Nutritionists: Consulting with a human dietitian or nutritionist for personalized advice, which relies on subjective input and general dietary guidelines rather than individual 
- Wellness Coaching Services: Engaging with personal wellness coaches or programs that offer broad health guidance, but typically lack the specific scientific testing and data-driven personalization of 
#### Buyers search for
- zoehealth.com
- Generic Diet & Calorie Tracking Apps (e.g., MyFitnessPal): Using apps that track food intake and provide general nutritional information, but do not offer personalized biological testing, gut microbio
### Links
- Canonical page: https://optimly.ai/brand/zoe-health
- Official website: https://zoehealth.com/
- Publisher: https://optimly.ai
- Dataset: https://optimly.ai/brand
- JSON endpoint: /brand/zoe-health.json
- LLMs.txt: /brand/zoe-health/llms.txt