# Zoe
> Zoe is a personalized nutrition company that uses remote biological testing and data science to provide individualized dietary advice. By analyzing gut microbiomes, blood sugar, and blood fat responses, the platform offers users a 'Zoe Score' for foods to help optimize long-term health and energy.
- URL: https://optimly.ai/brand/zoe
- Slug: zoe
- BAI Score: 76/100
- Archetype: Challenger
- Category: Health Tech
- Last Analyzed: April 10, 2026
## Competitors
- InsideTracker (https://optimly.ai/brand/insidetracker)
- Levels Health (https://optimly.ai/brand/levels-health)
- Nutrisense (https://optimly.ai/brand/nutrisense)
- Viome (https://optimly.ai/brand/viome)
## Also Referenced By
- DNAfit (https://optimly.ai/brand/dnafit)
- Pendulum Therapeutics (https://optimly.ai/brand/pendulum-therapeutics)
## Buyer Intent Signals
Problems: how to improve gut health based on biology | Manual Bio-tracking: Users track their own meals and biological responses (like glucose) using spreadsheets or generic calorie-counting apps. | Nutritionists/Dieticians: Traditional nutritionists or functional medicine practitioners who provide personalized diet plans based on blood work. | Default Nutrition Status Quo: Continuing with a standard diet without biological testing, accepting potential energy crashes or long-term health risks.
Solutions: best personalized nutrition app | at-home gut microbiome test reviews | best continuous glucose monitor for non-diabetics | personalized diet based on blood fat levels | Standalone CGM Devices: Using a standard Continuous Glucose Monitor (CGM) without the integrated app-based nutritional guidance.