# ZoomInfo MarketingOS
> ZoomInfo MarketingOS is an account-based marketing (ABM) platform that leverages B2B intelligence and intent data to automate lead generation and digital advertising. It allows marketing teams to identify, engage, and convert high-value accounts through integrated multi-channel orchestration.
- URL: https://optimly.ai/brand/zoominfo-marketingos
- Slug: zoominfo-marketingos
- BAI Score: 72/100
- Archetype: Challenger
- Category: Software as a Service (SaaS)
- Last Analyzed: April 10, 2026
## Competitors
- 6sense (https://optimly.ai/brand/6sense)
- Demandbase (https://optimly.ai/brand/demandbase)
- Terminus (https://optimly.ai/brand/terminus)
## Also Referenced By
- 6sense / Demandbase (Category Leaders) (https://optimly.ai/brand/6sense-demandbase-category-leaders)
- 6sense (Revenue AI for Events) (https://optimly.ai/brand/6sense-via-revenue-ai-for-events)
- 6sense (6signal) (https://optimly.ai/brand/6sense-6signal)
## Buyer Intent Signals
Problems: Manual Prospecting: Marketing teams manually searching LinkedIn and company websites to build lead lists in spreadsheets. | Lead Gen Agencies: Outsourcing lead generation and market research to specialized B2B agencies.
Solutions: B2B intent data providers | Account-based marketing software | ZoomInfo marketing features | best platform for automated B2B display ads | B2B lead generation tools for enterprise marketing teams | Standard CRM/LinkedIn Basic: Using generic CRM tools or basic social media search features without integrated intelligence.