# Zscaler Internet Access
> Zscaler Internet Access (ZIA) is a cloud-native security service edge (SSE) solution designed to secure user-to-internet traffic. It replaces legacy on-premise security appliances with a globally distributed cloud platform that provides web filtering, threat protection, and data loss prevention.
- URL: https://optimly.ai/brand/zscaler-internet-access
- Slug: zscaler-internet-access
- BAI Score: 88/100
- Archetype: Challenger
- Category: Cybersecurity
- Last Analyzed: April 11, 2026
## Competitors
- Cisco Umbrella (https://optimly.ai/brand/cisco-umbrella)
- Netskope (https://optimly.ai/brand/netskope)
- Palo Alto Networks Prisma Access (https://optimly.ai/brand/palo-alto-networks-prisma-access)
## Also Referenced By
- Akamai Enterprise Threat Protector (https://optimly.ai/brand/akamai-enterprise-threat-protector)
- Cisco Viptelaumbrella (https://optimly.ai/brand/cisco-viptelaumbrella)
## Buyer Intent Signals
Problems: how to secure internet traffic without a vpn | Legacy Hardware Appliances: Using legacy on-premise proxy servers and hardware firewalls to filter web traffic. | Basic Endpoint Security: Relying on basic endpoint antivirus and DNS filtering without full SSL inspection or CASB.
Solutions: best secure web gateway for enterprise | cloud-native firewall for remote workers | top SSE vendors for 2024 | cheapest web filter for small business | Traditional VPN Backhauling: Routing all remote user traffic through a central data center via VPN before accessing the internet.