{"name":"Zulily","domain":"zulily.com","url":"https://optimly.ai/brand/zulily","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Online retailer offering fashion, footwear, beauty, home goods, accessories and other products through promotional deals and flash sales.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zulily.com","updated_at":"2026-11-07T07:02:06.044835+00:00"},{"key":"description","label":"Description","shape":"text","content":"Zulily is an online shopping destination featuring branded products across apparel, footwear, accessories, beauty, home and related categories, with rotating events and discounts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zulily.com","updated_at":"2026-11-07T07:02:06.044835+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://zulily.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zulily.com","updated_at":"2026-11-07T07:02:06.044835+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, energetic and deal-focused, using timely shopping language such as “New Today,” “deals end soon,” and “Up to 70% Off.”","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zulily.com","updated_at":"2026-11-07T07:02:06.044835+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps shoppers discover a broad selection of branded products and limited-time deals in one online store.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zulily.com","updated_at":"2026-11-07T07:02:06.044835+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail and ecommerce shopping\nRotating flash-sale and limited-time collections\nDiscounted branded merchandise\nProduct browsing by seasonal, lifestyle and category-based events\nOnline account, shopping bag and checkout functionality","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zulily.com","updated_at":"2026-11-07T07:02:06.044835+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Women's, men's and kids' apparel\nFootwear and sneakers\nAccessories and sunglasses\nBeauty and fragrance products\nHome goods and gifts\nOutdoor and seasonal products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zulily.com","updated_at":"2026-11-07T07:02:06.044835+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products are sold at listed retail or sale prices, with many promotions advertised as percentage discounts of up to 90% off.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zulily.com","updated_at":"2026-11-07T07:02:06.044835+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Ecommerce and online retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zulily.com","updated_at":"2026-11-07T07:02:06.044835+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping for discounted apparel, footwear, accessories, beauty, home and seasonal products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zulily.com","updated_at":"2026-11-07T07:02:06.044835+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Value-conscious online shoppers looking for branded merchandise and limited-time deals across family, fashion, beauty and home categories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zulily.com","updated_at":"2026-11-07T07:02:06.044835+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for discounted clothing and footwear\nFinding branded products through flash-sale events\nBuying gifts, jewelry and accessories\nShopping for beauty, fragrance and home products\nFinding seasonal and outdoor merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zulily.com","updated_at":"2026-11-07T07:02:06.044835+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to discounted branded products\nConvenient online shopping across multiple product categories\nDiscovery of new and limited-time deals","source_type":"1p_website","source_label":"Brand's website","source_url":"https://zulily.com","updated_at":"2026-11-07T07:02:06.044835+00:00"}]}],"last_refreshed_at":"2026-11-07T07:02:06.055667+00:00","last_changed_at":"2026-11-07T07:02:06.066169+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=573210e2-1b44-4319-9be0-8e8de9e53465"}