Status Quo Risk-Taking: Accepting the risk of identity theft without proactive monitoring or insurance.

2 brands · Avg BAI: 92.0/100

Brands

1. — BAI —/100 · Challenger
2. — BAI —/100 · Challenger

Category Distribution

• Challenger — 2 brands

Raw Buyer Queries

• Status Quo Risk-Taking: Accepting the risk of identity theft without proactive monitoring or insurance.
• Do Nothing Approach: Accepting the risk of identity theft without proactive monitoring or insurance.