{
  "slug": "families-managing-all-arrangements-paperwork-and-services-without-professional-assistance",
  "display_name": "DIY/Family Managed: Families managing all arrangements, paperwork, and services without professional assistance.",
  "intent_type": "problem",
  "brand_count": 2,
  "raw_intent_count": 2,
  "avg_bai": 20,
  "sample_brands": [
    {
      "name": "Ponders Funeral Home",
      "slug": "ponders-funeral-home",
      "category": "non-profit-government",
      "bai_score": 28
    },
    {
      "name": "Knowles Funeral Home",
      "slug": "knowles-funeral-home",
      "category": "non-profit-government",
      "bai_score": 12
    }
  ],
  "raw_intents": [
    "DIY/Family Managed: Families managing all arrangements, paperwork, and services without professional assistance.",
    "DIY Funeral Planning: Families managing all arrangements, paperwork, and services without professional assistance."
  ],
  "category_distribution": {
    "non-profit-government": 2
  },
  "brands": [
    {
      "brand_slug": "ponders-funeral-home",
      "brand_name": "Ponders Funeral Home",
      "bai_score": 28,
      "category": "non-profit-government"
    },
    {
      "brand_slug": "knowles-funeral-home",
      "brand_name": "Knowles Funeral Home",
      "bai_score": 12,
      "category": "non-profit-government"
    }
  ],
  "related_clusters": []
}