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Give your agent the ground truth about your brand.
Optimly MCP (formerly Optimly Scout) connects AI agents to your verified Business Profile. Your agent already knows how to write — Optimly gives it the verified facts, positioning, evidence, and market context it needs to create accurate, on-brand content.
Last updated: August 10, 2026
How do you connect Optimly to your agent?
Authorize Optimly once, choose the brand your agent can access, and start working with your verified Business Profile directly in the conversation.
ChatGPT
Native connection is in development.
Cursor or another agent
Use MCP configuration with an Optimly API key.
1
Choose your agent
Use Claude or any compatible MCP client.
2
Authorize your brand
You control which brand and data it can access.
3
Start with a workflow
Ask for a brief, draft, review, or distribution plan.
Ground truth in. Grounded content out.
Optimly does not replace your agent. It supplies the context your agent cannot safely guess: what is true about your brand, what AI currently gets wrong, and which evidence is shaping those answers.
Verified brand context
Approved positioning, audiences, claims, capabilities, products, pricing, and voice.
Evidence from the market
Model answers, accuracy gaps, cited sources, competitors, and crawlability signals.
Available inside your workflow
Your agent can retrieve the right context while drafting, reviewing, planning, or researching.
How do you use Optimly in your content workflow?
Start with an outcome. Your agent will use the relevant Optimly tools to gather the context and evidence it needs.
Create a grounded content brief
Combine your verified positioning, audience, AI knowledge gaps, and current citations before anyone starts writing.
“Use Optimly MCP to load our verified Business Profile, latest AI audit details, and citation sources. Create a content brief that addresses the most important knowledge gaps. Use only supported brand facts and clearly flag anything that needs verification.”
Draft on-brand content
Write web, campaign, social, and sales content using the facts, differentiation, use cases, and voice your team has approved.
“Before writing, use Optimly MCP to read our verified Business Profile. Draft a landing page for our target audience using only approved claims, differentiation, capabilities, and voice. Note which Business Profile facts informed each section.”
Review content before publishing
Check drafts for unsupported claims, outdated positioning, voice drift, and contradictions with your source of truth.
“Review this draft against our Optimly Business Profile. Identify unsupported or outdated claims, contradictions, missing proof, and voice inconsistencies. Suggest corrected copy, but do not invent facts that are absent from the Business Profile.”
Prioritize what to publish next
Turn inaccurate AI answers, weak citations, and crawlability gaps into an evidence-backed editorial roadmap.
“Use Optimly MCP to analyze our latest AI audit, answer-level details, cited sources, and site audit. Recommend the next five content investments, ranked by likely impact. For each, explain the evidence, target question, required proof, and ideal format.”
Plan earned distribution
Find the publications already shaping AI answers and credible lookalike outlets for each content angle.
“Use Optimly MCP to identify the publications and category angles that currently shape AI answers about us. Then find credible lookalike publications we do not yet win. Build a prioritized outreach plan and distinguish empirical evidence from inferred opportunities.”
Monitor what changes
Compare audits over time to see whether new content and coverage are improving accuracy, citations, and visibility.
“Use Optimly MCP to compare our recent AI audit history and monitoring signals. Show which knowledge gaps, citation patterns, and competitive positions improved after our latest content work, and which areas still need attention.”
Which tools can your agent use?
Truth and material correction stay free. Paid access applies to effort-saving research, monitoring, planning, and coverage workflows.
Truth and correction
Truth layerRead the facts and provenance behind your brand record, and correct material inaccuracies.
brand_vault_profileFreeRead the complete verified Business Profile.
brand_statusFreeCheck profile version, completeness, and recent changes.
brand_updateFree correctionCorrect an approved Business Profile section.
delta_reportFreeRead the latest Brand Authority Index audit summary.
delta_report_detailsFree provenanceSee every model answer, expected answer, score, and citation.
brand_sourcesFree provenanceSee which owned and third-party sources shape AI answers.
brand_lookupFreeLook up a brand in the Optimly trust registry.
brand_narrative_checkFreeSee the full AI perception profile for a brand.
Research and monitoring
Effort layerSave time investigating technical content gaps, changes over time, and competitive movement.
brand_site_auditSignal ProCheck what AI crawlers can access on your website.
delta_report_historySignal ProCompare audit scores and components over time.
brand_monitorSignal ProFind narrative drift, score changes, and new alerts.
brand_compareIncludedCompare brands on positioning and AI representation.
competitive_analysisSignal ProRead your latest model-by-model competitive analysis.
Plan content and distribution
Effort layerAccelerate planning and find earned-media opportunities after the underlying evidence is visible.
brand_action_planIncludedGet prioritized actions for improving AI representation.
brand_publication_matchSignal ProRank publications and the category angles they influence.
brand_publication_expandSignal ProFind credible publications similar to the ones you already win.
Earned media operations
Effort layerAutomate coverage intake and matching while the underlying citation evidence remains visible.
coverage_listEnterpriseList tracked earned-media URLs and citation matches.
coverage_addEnterpriseAdd and enrich one earned-media article.
coverage_add_manyEnterpriseAdd up to 25 earned-media articles at once.
A safe default for every content task
Tell your agent to use the Optimly Business Profile as the source of truth, distinguish verified facts from inference, and flag unsupported claims instead of filling gaps.