ScoutBrand intelligence, inside the tools you already use.
Stop asking AI what it thinks about your brand, competitors and content. Start measuring it. Scout connects Claude to thousands of scored brand profiles — so every competitive question gets a real answer, not a guess.
The Reality
You're doing brand research in AI. Just the hard way.
Every marketing leader we talk to is doing the same thing. They ask ChatGPT about their brand, spend an hour correcting it, feed in their positioning, and hope the rating means something. Then they check competitors, build battle cards manually, and repeat next quarter.
Scout replaces that loop with a live data connection. Instead of AI pulling from whatever it scraped six months ago, it queries the Optimly Brand Directory — thousands of brands scored, categorized, and analyzed across ChatGPT, Claude, Gemini, and Perplexity.
A vibe check isn't a measurement.
Without Scout
- Different answer every time you ask
- No score, no benchmark, no trend
- Can't compare across 5,000+ brands
- Pulls from whatever it scraped months ago
- Good enough for a vibe — not for a strategy
With Scout
- BAI score — consistent, comparable, trackable
- Archetype classification across 5 types
- Category-level competitive positioning
- Updated weekly from 13,870+ crawler requests
- The difference between touching your forehead and using a thermometer
How It Works
Three tools. One live data layer.
Brand Lookup
Search any brand by name. Get BAI scores, archetypes, category positioning, and AI readiness signals.
Category Browse
Explore 40+ categories with ranked brand lists. See who dominates, who's rising, and who's invisible.
Competitive Positioning
Compare brands side by side on archetype, BAI score, and category positioning.
Scout gets smarter when you claim your brand.
Without your ground truth, Scout shows you AI's best guess. With it, Scout measures the gap between what AI believes and what's true.
BAI Score
62Archetype
ChallengerAI Narrative
"A mid-market platform focused on…"
Data completeness
Based on what AI models believe. No ground truth to measure against.
BAI Score
Archetype
ChallengerMessage pull-through
72%Category accuracy
CorrectDrift since last scan
−3 ptsData completeness
Calibrated against your actual positioning. Every score is now directional.
Accuracy measurement
You can only measure if AI gets you right when you've defined what 'right' is.
Fix Cards unlock
Fix Cards trace what AI gets wrong to its source. No ground truth = no Fix Cards.
Directional drift
Know if AI is drifting toward or away from your real positioning — not just that it changed.
Already using Scout? Claiming takes 5 minutes and makes every query sharper.
Get Started in 30 Seconds
Add Scout to Claude. Ask about any brand. That's it.
Pick your platform below.
Claude.ai & Claude Desktop
Go to Settings → Integrations
Click + Add Custom Integration
Name: Optimly Scout
URL: https://scout.optimly.ai/mcp
Click Add — start a new conversation and ask about any brand.
Use Cases
Try these in Claude — with and without Scout.
Competitive benchmarking
"Compare Notion vs Coda vs Slite — how does AI represent each one and who does it recommend?"
Without Scout, you'd spend 30 minutes prompting, re-prompting, and screenshotting to get half of this.
Category landscape
"Who are the top cybersecurity brands in AI right now — and who's being overlooked?"
Without Scout, try running this same analysis next quarter and getting consistent results.
Brand gap analysis
"What does AI get wrong about [our brand]? Where are the biggest gaps between our positioning and how AI describes us?"
Without Scout, you're grading AI's homework with no answer key — and no way to track if it improves.
Category: ✗ Incorrect — AI says 'project management', you say 'engineering planning'
Message pull-through: 54%
Tool research
"I'm evaluating project management tools for a 200-person engineering org — who should I consider?"
Without Scout, you'd build this shortlist from scratch every time — and get a different answer each time.
This isn't SEO for AI.
SEO optimizes what AI finds when it searches. Optimly fixes what AI believes before it searches. That's why traditional optimization isn't enough.
Go Deeper with Signal
Scout shows you the problem. Signal helps you fix it.
Signal subscribers ($199/mo) get an API key that unlocks write-back tools directly inside Claude. Your AI assistant becomes your brand management dashboard — no login, no separate app.
Update your BrandVault
"Update my tagline to 'The engagement infrastructure for modern associations'"
Run AI Brand Audits
"Run an audit on my brand across ChatGPT and Claude"
Track competitors
"Compare my brand against HubSpot, Salesforce, and Zendesk"
Monitor drift
"What's changed in my AI representation this week?"
Check status
"What's my current BAI score and baseline version?"
How it works: Subscribe to Signal → generate your API key at app.optimly.ai → add it to your Claude integration settings → write tools appear automatically.
For Developers
Add scored and verified brand data to any AI agent or workflow.
Scout is an MCP server. Integrate it into any AI agent, sales tool, research workflow, or application that supports MCP.
npm install optimly-scout-mcphttps://scout.optimly.ai/mcpUse cases
- Add verified brand data to buyer research agents
- Replace hallucinated company descriptions in sales tools
- Build competitive intelligence into AI-powered workflows
- Enrich prospecting data with BAI scores and archetypes
What's in the Directory
4,107+ brands. 40+ categories. Scored weekly.
4,107+
brands profiled
40+
categories mapped
1,200+
new profiles / week
13,870
AI crawler requests / week
Every brand has a public profile at optimly.ai/brand/[slug] with its BAI score, archetype, category positioning, and AI readiness signals. Brands can claim their profile to add ground-truth data via BrandVault. The Brand Authority Index uses a dual-layer methodology — analyzing both what AI learned during training (parametric knowledge) and what it retrieves in real time from the web (retrieval knowledge). Tested across ChatGPT, Claude, Gemini, and Perplexity.
Pricing
Start free. Scale when you need to.
Free $0 | Signal $199/mo | Signal Pro From $799/mo | |
|---|---|---|---|
| Brand lookup | |||
| Category browse | |||
| AI buyer research | |||
| Full BAI scores | — | ||
| BrandVault edits | — | ||
| Delta reports (audits) | — | ||
| Competitive tracking | — | ||
| Drift monitoring | — | ||
| Fix Cards | — | — | |
| Product visibility | — | — |
Free: Add Scout to Claude and start querying immediately.
Signal: Claim your brand → get an API key → manage everything from inside Claude.
Every tier starts with claiming your brand.
Your BrandVault is the foundation. It's your positioning, structured so AI can process it, and it's what turns Scout from a lookup tool into a brand management system. Free to set up. Takes 5 minutes.