Stop asking AI what it thinks about your brand, competitors and content. Start measuring it. Scout connects Claude to thousands of scored brand profiles with 19 free tools — so every competitive question gets a real answer, not a guess.
Add Scout to Claude — Free Claim Your Brand DataYou're already using AI in your content strategy workflow. The hard way.
Optimly Scout fixes both and gives Claude marketing superpowers.
Brand and market research get live, scored data — consistent every time. Content gets sharper because your BrandVault gives Claude your actual positioning strategy and up-to-date brand facts, not whatever it scraped six months ago.
Look up any brand and get the full story — Brand Authority Index (BAI) score, archetype, the narrative AI tells buyers, accuracy against reality, and AI readiness signals.
Head-to-head brand comparisons, category deep dives, and parent company mapping. See where you rank, who you're losing to, and how portfolio brands stack up across AI models.
Simulate the exact query your buyer asks AI — and see who gets recommended. Discovery intent matching tells Scout what problem you're solving and returns matched brands and categories.
Find untapped opportunities — subcategories with weak AI presence, invisible niches, and underserved segments. Browse all 40+ categories, explore archetype distributions, and spot gaps no one's filling.
A red/yellow/green list of what to fix first, benchmarked against your category peers. Personalized claim pitches show exactly what managing your AI profile would unlock.
Request new brands, suggest categories, submit feedback on accuracy, and participate in research surveys. Help improve the directory and shape how AI represents your industry.
Without your ground truth, Scout shows you AI's best guess. With it, Scout measures the gap between what AI believes and what's true.
Add Scout to Claude. Ask about any brand. That's it.
https://scout.optimly.ai/mcpclaude mcp add --transport http optimly-scout https://scout.optimly.ai/mcp
https://scout.optimly.ai/mcp"How does [our brand] compare to [competitor] in AI representation — head to head?"
Without Scout, you'd spend 30 minutes prompting, re-prompting, and screenshotting to get half of this.
"Where are the gaps in the marketing automation landscape? Which niches are underserved?"
Without Scout, you'd never know which subcategories AI has no answer for — that's your opening.
"A VP of Marketing asks AI to recommend marketing automation tools for a 50-person B2B company. Who gets recommended?"
This is what happens when your buyer asks AI instead of Google. Are you in the answer?
"What should [our brand] fix first to improve how AI represents us?"
Without Scout, you're guessing what matters. This tells you exactly what to fix and in what order.
SEO optimizes what AI finds when it searches. Optimly fixes what AI believes before it searches. That's why traditional optimization isn't enough.
Scout shows you the snapshot. Signal watches it for you.
Scout gives you a point-in-time picture. But AI models update, competitors optimize, and your positioning drifts. You need to know when it happens — not discover it next quarter.
Signal subscribers ($199/mo) get an API key that turns Scout into a live brand monitoring tool that you can access directly inside Claude.
BrandVault is the structured data AI models reference about your brand. With Signal, you update it in real-time as your positioning shifts.
AI models don't just change what they recommend — they change how they describe you. Signal catches drift early, before buyers notice the gap.
See when a competitor's positioning changes, their archetype shifts, or a new player enters your category.
See exactly what ChatGPT, Claude, Gemini, and Perplexity say about you right now — and where it diverges from your ground truth.
Your Brand Authority Index (BAI) score tells you how likely AI systems will recommend you. Signal tracks it week over week.
When AI models start misrepresenting your brand — outdated info, competitor confusion, viral articles — Signal alerts you so you can act fast.
Add scored and verified brand data to any AI agent or workflow. Scout is an A2A-compliant agent and MCP server.
| Protocol | A2A + MCP (streamable-http) |
| npm | npm install optimly-scout-mcp |
| Smithery | smithery.ai/server/optimly/scout |
| MCP endpoint | https://scout.optimly.ai/mcp |
| Agent card | scout.optimly.ai/.well-known/agent.json |
| GitHub | github.com/Optimly-AI-inc/brand-agent |
Thousands of brands profiled across 40+ categories. Scored weekly. Every brand has a public profile at optimly.ai/brand/[slug] with its BAI score, archetype, category positioning, and AI readiness signals.
The Brand Authority Index uses a dual-layer methodology — analyzing both what AI learned during training (parametric knowledge) and what it retrieves in real time from the web (retrieval knowledge). Tested across ChatGPT, Claude, Gemini, and Perplexity.
5 archetypes: Incumbent, Challenger, Phantom, Misread, Under Scrutiny.
Start free. Go deeper when you need to.
| Free ($0) | Signal ($199/mo) | Signal Pro (From $799/mo) | |
|---|---|---|---|
| See how AI represents any brand | |||
| Look up any brand's AI profile and score | ✓ | ✓ | ✓ |
| See the narrative AI tells buyers | ✓ | ✓ | ✓ |
| Check AI readiness and discoverability | ✓ | ✓ | ✓ |
| Understand your competitive landscape | |||
| Compare brands head-to-head | ✓ | ✓ | ✓ |
| Simulate what buyers see when they ask AI | ✓ | ✓ | ✓ |
| Explore category landscapes and whitespace | ✓ | ✓ | ✓ |
| Map brands under a parent company | ✓ | ✓ | ✓ |
| Get a plan for what to fix | |||
| Prioritized action plan with benchmarks | ✓ | ✓ | ✓ |
| Personalized case for claiming your brand | ✓ | ✓ | ✓ |
| Grow the directory | |||
| Request new brands and categories | ✓ | ✓ | ✓ |
| Report data issues and suggest improvements | ✓ | ✓ | ✓ |
| Monitor and manage your brand | |||
| Keep your BrandVault current from Claude | — | ✓ | ✓ |
| Weekly BAI score tracking | — | ✓ | ✓ |
| Drift alerts when your narrative shifts | — | ✓ | ✓ |
| Competitive alerts when rivals move | — | ✓ | ✓ |
| On-demand audits across all AI models | — | ✓ | ✓ |
| Hands-on brand management | |||
| Monthly Fix Cards — exact content changes | — | — | ✓ |
| Quarterly competitive deep-dives | — | — | ✓ |
| Priority re-scanning after changes | — | — | ✓ |
Free: Add Scout to Claude and start querying. Claim your brand and set up BrandVault for free.
Signal: Get an API key → monitor and manage from inside Claude.
Signal Pro: Everything in Signal, plus our team writes the fixes.
Your BrandVault is the foundation. It's your positioning, structured so AI can process it, and it's what turns Scout from a lookup tool into a brand management system. Free to set up. Takes 5 minutes.
Claim Your Brand Add Scout to Claude