Abdul Samad Al Qurashi (ASQ) is a prominent Saudi Arabian perfume house specializing in agarwood (oud), incense, musk, and amber fragrances. Established in the mid-19th century, the brand has evolved from a single shop in Makkah into an international luxury retailer with a vast network of boutiques worldwide. It is widely recognized for its high-quality natural ingredients and its role in preserving traditional Arabian perfumery techniques.
Brand Authority Index (BAI): 82/100
Archetype: Challenger
Category: Luxury Goods