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    New: Free AI Brand Audit — see what ChatGPT is telling your buyers →

    The AI Brand Directory

    AI models build a profile of every brand — whether companies know it or not. This is what they're saying.

    Optimly maintains the authoritative index of how AI models describe, categorize, and recommend brands to buyers. Each profile shows the Brand Authority Index (BAI) score, brand archetype, and the narrative ChatGPT, Claude, Perplexity, and Gemini are currently telling buyers.

    920brands tracked and counting
    Prose logo

    Prose

    Personal Care

    Incumbent
    92/100 BAI7 linked
    View profile
    Salesforce logo

    Salesforce

    Software as a Service (SaaS)

    Incumbent
    91/100 BAI7 linked
    View profile
    Duolingo logo

    Duolingo

    Education

    Incumbent
    91/100 BAI8 linked
    View profile
    Stripe logo

    Stripe

    Fintech

    Incumbent
    91/100 BAI7 linked
    View profile
    Shopify logo

    Shopify

    E-commerce Platform

    Incumbent
    91/100 BAI7 linked
    View profile

    The Home Depot

    Retail

    Incumbent
    89/100 BAI9 linked
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    Under Armour

    Apparel & Fashion

    Incumbent
    89/100 BAI7 linked
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    La Roche Posay

    Consumer Goods

    Incumbent
    89/100 BAI6 linked
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    GitHub Actions

    Product

    Part of GitHub (owned by Microsoft)

    Software Development Tools

    Incumbent
    89/100 BAI7 linked
    View profile

    Peloton Digital

    Product Line

    Part of Peloton

    Health & Fitness

    Incumbent
    89/100 BAI8 linked
    View profile

    Semrush

    Software as a Service (SaaS)

    Incumbent
    89/100 BAI7 linked
    View profile

    Stmicroelectronics

    Technology

    Incumbent
    89/100 BAI7 linked
    View profile
    High Alpha logo

    High Alpha

    Venture Capital & Private Equity

    Challenger
    88/100 BAI7 linked
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    Linear logo

    Linear

    Software Development Tools

    Challenger
    88/100 BAI6 linked
    View profile
    HeyReach logo

    HeyReach

    Sales Technology

    Challenger
    84/100 BAI8 linked
    View profile
    Hyperscience logo

    Hyperscience

    Enterprise AI Support & Infrastructure

    Challenger
    84/100 BAI7 linked
    View profile
    Snappa logo

    Snappa

    Software as a Service (SaaS)

    Challenger
    84/100 BAI7 linked
    View profile
    Topicals logo

    Topicals

    Personal Care

    Challenger
    84/100 BAI8 linked
    View profile
    PostHog logo

    PostHog

    Software

    Challenger
    84/100 BAI8 linked
    View profile

    Drata

    Part of Independent

    Software

    Challenger
    82/100 BAI8 linked
    View profile
    Dae Hair logo

    Dae Hair

    Part of Amber Fillerup Clark (Independent)

    Beauty & Personal Care

    Challenger
    82/100 BAI6 linked
    View profile

    Venngage

    Software

    Challenger
    82/100 BAI8 linked
    View profile

    Tapcart For Mobile App Commerce

    Software as a Service (SaaS)

    Challenger
    82/100 BAI7 linked
    View profile

    Vuori

    Apparel & Fashion

    Challenger
    82/100 BAI7 linked
    View profile

    American Eagle Outfitters

    Retail

    Phantom
    89/100 BAI7 linked
    View profile

    Amazon Web Services (AWS)

    Part of Amazon

    Technology

    Phantom
    89/100 BAI7 linked
    View profile

    Anthropic PBC

    Part of Independent

    Artificial Intelligence

    Phantom
    86/100 BAI7 linked
    View profile

    AARP Caregiving Resource Center

    Non-profit / Social Advocacy

    Phantom
    86/100 BAI8 linked
    View profile

    A.P.C. (Atelier de Production et de Création)

    Apparel & Accessories

    Phantom
    86/100 BAI7 linked
    View profile

    American Express Business

    Financial Services

    Phantom
    86/100 BAI7 linked
    View profile

    Profiles are AI-generated and refreshed every 30 days. Data reflects how major AI models currently describe each brand — not how brands describe themselves.

    How does Optimly generate these profiles?