Do You Know What ChatGPT Is Telling Your Customers?
AI agents describe your brand to buyers before they ever visit your website. 91% of brands are missing from at least one AI query they should own. Optimly shows you exactly what AI believes — and gives you the strategy to fix it.
833 brands already profiled — join them
Your competitive position in AI — diagnosed in seconds.
Every brand falls into one of four AI archetypes. Which one are you?
Phantom
AI doesn't know you exist.
You have a great product, but AI models have never heard of you. When buyers ask, you're not in the conversation.
Challenger
AI mentions you — but never first.
You show up in AI responses, but always after competitors. You're a footnote, not a recommendation.
Incumbent
AI recommends you — for now.
You're the default answer today, but competitors are actively working to change that. Your lead is fragile.
Misread
AI describes you — but gets it wrong.
AI knows your name but misunderstands what you do. Wrong category, wrong buyer, wrong story.
AI-native brand strategy. Human-first execution.
Your team knows what makes you different. AI has its own version — pieced together from your website, your competitors' content, analyst reports, and a Reddit thread from 2023. Optimizing your site isn't enough when AI learns from sources you don't control.
Most tools tell you to rewrite for bots. Optimly makes your brand clearer for everyone. If AI can't parse your positioning, your buyers probably struggle with it too.
From invisible to recommended. Here's how.
Each step builds on the previous one. Start free — upgrade when you're ready.
See what AI believes
Search the AI Brand Directory. Every B2B brand has a profile — whether they know it or not. See your Brand Authority Index (BAI) score, your archetype, and exactly how ChatGPT, Claude, Gemini, and Perplexity describe you to buyers.
Search the directory →
Establish your truth
Claim your profile. Build your BrandVault — your positioning, structured so AI can process it. Get your llms.txt and brand API. Your profile lives on a site crawled 3,500+ times by AI models.
Claim your brand — free →Now calls you 'project management' instead of 'engineering planning'
Dropped from top-3 recommendation for 'resource planning tools'
Updated description matches your BrandVault positioning
Keep it current
AI retrains. Competitors publish new content. Your positioning evolves. Signal keeps your AI identity current — auto-refreshing llms.txt, live brand API, monthly re-scans, and drift alerts when AI's story about you changes.
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Close the gaps — for AI and humans
Weekly diagnostics across 5+ models. Fix Cards — strategy briefs, not SEO checklists. Each one traces what AI gets wrong to its source and tells you what to create. Hand them to your agency.
What a Fix Card actually looks like.
Not an SEO checklist. A strategy brief that works for AI and humans.
Category Misalignment
ChatGPT and Gemini classify you as "project management software" — but you're actually an engineering resource planning platform. Buyers searching for engineering solutions never see you.
Your homepage meta description says "manage projects" before "engineering resource planning." Three Capterra reviews from 2023 use "project management" in titles. These are the sources AI is learning from.
- Update homepage meta to lead with your actual category: "engineering resource planning"
- Create a comparison page: "Engineering Resource Planning vs. Project Management: Why They're Different"
- Respond to or request updates on the 3 Capterra reviews using outdated terminology
Don't remove "manage projects" entirely — it's a valid use case your visitors search for. Instead, lead with the specific category ("engineering resource planning") and use "manage projects" as a supporting capability. The comparison page creates a new content asset that serves both human search intent AND AI categorization. Better for AI. Better for your visitors.
Competitive Positioning Gap
When buyers ask "best [your category] tools," AI recommends 3 competitors before mentioning you. Your Share of Voice is 8% vs. the leader at 34%.
Competitors have published comparison pages, structured FAQ content, and case studies that AI models cite as authoritative sources. Your differentiation content exists but isn't structured for AI consumption.
- Create a "Why [Your Brand]" page answering buyer questions AI receives
- Build comparison pages for your top 3 competitors with structured data
- Publish case studies with specific, quantified outcomes AI can cite
These pages serve dual purpose: they help human visitors who are actively comparing tools AND they give AI the structured comparison data it needs. Don't write these for bots. Write them as genuinely helpful comparison guides your sales team would share.
Every Fix Card includes a "How to do it without hurting human experience" section. The tradeoff between AI and your audience is one you should never have to make.
91%
of brands are missing from at least one AI query they should own
16×
AI-referred traffic growth for Hal9 in 60 days
4×
higher conversion from AI-referred leads vs. Google organic
60 days
average time to measurable pipeline impact
833+
brands profiled in the AI Brand Directory
Your profile lives on a site AI models already trust. OpenAI crawled 150+ pages on launch day alone.
Trusted & Backed by
Real Outcomes: Better AI Reputation, Better Pipeline
Hal9: 16x Qualified Traffic in 60 Days
The Problem:
Hal9 was a Misread brand — AI called them a sci-fi villain, not an enterprise data platform. Every AI-referred lead was dead on arrival.
The Fix:
- • Week 1: Identified the exact sources causing confusion (outdated GitHub docs, legacy references)
- • Week 2-4: Deployed Fix Cards to correct each source, validated AI responses improved
AI-referred traffic in 60 days
From "fictional character" to top revenue channel
300% accuracy improvement (from 2.0 to 8.1 score)
4x higher conversion to sales calls
Zero identity confusion across all models
"Seeing the data laid out like this is incredibly valuable. We know exactly where to focus."
Javier Luraschi
Founder, Hal9
Free
$0
Snapshot of how AI describes you today. Verified AI Brand Directory profile, llms.txt, and brand API included.
Search the directorySignal
$199/mo
Continuous AI brand perception monitoring and reputation drift alerts. Always know when models update and competitors make moves.
Get accessSignal Pro
$799/mo
Prescriptive Fix Cards that tell you exactly how to adapt your brand strategy for AI-native channels — ensure your message is getting surfaced to the right customers, in right conversation, at the right time.
Not sure where to start? Search the directory. It's free, it takes 10 seconds.
Compare all features →Are you an agency or brand consultant?
Your clients are asking about AI. Optimly gives you the data layer: Fix Cards they can act on, Share of Voice they can report on, and a system of record for quarterly reviews. You bring strategy. We bring AI intelligence.
Talk to us about multi-brand pricing →