Do your prospective buyers actually understand what you do?

If they don't, you may never make it into their consideration set — or into an AI recommendation. Optimly shows you what's getting through and helps you test what to change.

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You know what you mean. Your buyers may be hearing something else.

A company can be perfectly clear internally and still be hard to understand from the outside.

The problem might show up as:

buyers putting you in the wrong category
prospects assuming you're for the wrong customer
people comparing you to the wrong alternatives
sales calls starting with explanation instead of evaluation
differentiation that sounds obvious internally but disappears externally
changing the homepage repeatedly without knowing whether the new version is actually better

The company itself does not need to have changed. The language used to explain it may have changed many times, with no way to tell whether any version was actually better.

If AI doesn't understand you, you may never get recommended.

Before someone can choose you — or before an AI system can confidently recommend you — they need to understand:

what you do
who it's for
what problem you solve
why you're different
why they should believe you

Poor comprehension can make it harder for the right buyer to understand why you matter — and can weaken consideration before the product is ever seriously evaluated. Optimly helps you find where that chain is breaking.

Find what's getting lost

Five reasons you may not be getting recommended.

Sometimes the message is the problem. Sometimes it's not. Optimly helps you figure out which reason is actually holding you back.

People don't understand what you do.

The message or representation is unclear.

They understand you, but don't see why you're different.

The differentiation may not be strong enough or may not be coming through.

They understand the claim, but don't believe it.

The problem may be proof, evidence, or authority.

The right story exists, but buyers aren't encountering it.

The problem may be distribution or representation.

They understand and believe you, but still choose someone else.

The problem may be the offer itself.

Optimly helps you figure out which problem you actually have before you spend time fixing the wrong one.

Figuring out the right reason first saves time. Fixing the wrong thing is expensive.

How it works

Stop guessing whether the new message is better.

Optimly is recurring software: run the loop, measure what changed, use the result to decide what to do next.

01
See what's getting through
Define what you want buyers to understand about your company, then compare that with how your company is actually being interpreted.
02
Find what's getting lost
See whether the issue is clarity, differentiation, evidence, representation, distribution, or something deeper.
03
Test a focused change
Try a different message, positioning hypothesis, proof point, claim, page, or piece of evidence.
04
Measure again
Run the same questions after the change. See whether comprehension and recommendation behavior moved.
05
Learn what to do next
Use the result to decide what to reinforce, change, investigate, or leave alone.

Read the full walkthrough See a sample report How we measure

Trusted By

How we measure

A faster way to test how your company is being interpreted.

AI systems have to interpret your company from the information available about it: your website, third-party sources, reviews, comparisons, category language, evidence, competitors, and other public signals.

Optimly uses that behavior as a fast, repeatable way to test questions such as:

What does this company do?
Who is it for?
What problem does it solve?
What category does it belong in?
What makes it different?
When would it be recommended?
Which alternatives is it compared against?

AI is one observable measurement surface — not a substitute for actual buyer behavior.

What we observe from AI systems tells us about the information environment and how it's being interpreted. It's a useful signal worth investigating — not proof of what customers think.

Experiments

Test the message instead of debating it.

Optimly helps you turn messaging decisions into hypotheses — so you know whether a change made things better, not just whether it felt better.

Hypothesis

Leading with 'enterprise workflow automation' will make us more likely to be understood as an enterprise platform.

Change

Homepage positioning updated.

Measurement

Re-run the relevant comprehension and recommendation probes.

Observation

Did category association, ICP interpretation, differentiation, or recommendation behavior move?

Next step

Keep it, refine it, or try something else.

The object of the experiment is messaging, positioning, evidence, claims, and representation — not button colors or funnel steps.

Attribution

Measure what happens next.

Improving the message is only useful if something changes in the real world. Optimly records what changed, when it changed, how external interpretation moved afterward, and what happened downstream.

Message change

Measured comprehension

Recommendation behavior

Qualified traffic

Conversion

Connect changes in understanding with downstream behavior — and see how strong the evidence actually is.

We distinguish between observed change, correlation, contribution evidence, and experimentally supported effect. We report the evidence chain, not a made-up attribution number.

AI Brand Index

See the public record of how your company is understood.

Optimly's AI Brand Index tracks brands across how AI systems interpret them. We observe what information AI accesses, how it categorizes and describes each company, and how that changes over time.

For verified brands, the Index distinguishes between verified first-party claims, observed AI representation, and relevant source signals — so you can see what is actually getting through versus what you intended.

across ChatGPT, Claude, Perplexity, and Gemini

Live

brands tracked on how AI interprets them

4 models

comprehension tested across the frontier models

Ongoing

measurement so you see change, not just a single reading

Your brand is probably already in it. Claiming your profile is free.

Find your brand Browse the Index

BrandVault

Start with what should be true.

Before Optimly can tell you whether your message is landing, it needs to know what you're actually trying to communicate. BrandVault is that starting point.

Company truth

Stable facts: what the product does, capabilities, customer types, evidence, claims.

Current positioning hypothesis

What you want buyers to understand right now: category, value proposition, differentiation, buying situations, why choose you.

Versioning

Every meaningful positioning change gets a version, effective date, and hypothesis — so you can measure what moved after a specific change, not just what's true today.

Why Optimly

Three reasons companies choose us.

We learn what you're actually trying to say.

Your team provides the business knowledge and positioning hypothesis. We test whether it's landing.

We have evidence to guide the work.

Our AI Brand Index and comprehension testing help us identify gaps and choose what to address — rather than guessing.

We help get it done.

Choose recommendations your team can implement, or have Optimly deliver the work with your approval.

What we won't do.

We won't publish high-volume content nobody asked for.
We won't promise a placement in an AI recommendation — we report whether one moved, including when it didn't.
We won't ship anything in your name that you haven't approved.

Pricing

Start free. Add measurement. Have us do the work.

See where you stand

Claim your profile, one comprehension snapshot, one recommendation.

Get a plan

$800/month

Regular measurement runs, AI signal tracking, prioritized action queue.

Have us do the work

From $4,000/month

Twelve actions a month, worked from the top of your queue.

See full pricing Compare alternatives

See where your positioning is getting lost — and what to do about it.

The snapshot is free. If what comes back shows a gap in how you're being understood, Optimly can help you diagnose it and test a fix.

Start your diagnosis Book a demo

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Common questions

The simple version.

What does Optimly actually measure?+

Optimly tests how your company is being interpreted — whether buyers understand what you do, who it's for, what problem you solve, and why you're different. AI systems are one of the measurement tools: because they have to interpret your company from available information, they give us a fast, repeatable way to run those tests.

What's the difference between the free snapshot and the platform?+

The free snapshot is one look at how your company is being interpreted today. Optimly Platform is the standing instrument: the same questions run on a regular cadence, scored the same way, so you can see whether a message change actually improved comprehension rather than just hoping it did.

What counts as an action?+

A discrete change tested — a new positioning hypothesis on the homepage, a clearer proof point, a different category claim, a piece of supporting evidence. Optimly records what changed, when, and what happened to comprehension and recommendation behavior afterward.

Is this AEO or AI visibility tracking?+

Not exactly. AEO and AI visibility tools focus on citations, mentions, and share of voice. Optimly focuses on comprehension first: whether buyers actually understand what you do, why it matters, and why they should choose you. Visibility without comprehension doesn't produce recommendations.

Which models do you measure?+

ChatGPT, Claude, Gemini, and Perplexity.

What is BrandVault?+

BrandVault is your record of what should be true — your current positioning hypothesis, what you want buyers to understand, and what you claim and can prove. Before Optimly can tell you whether your message is landing, it needs to know what you're actually trying to communicate. BrandVault is that starting point.