The Optimly Platform
Seven integrated capabilities that give B2B SaaS companies full control over how AI models represent their brand. From detection to diagnosis to durable fixes.
Why Traditional Tools Don't Work
SEO tools (Semrush, Ahrefs) optimize for search engine rankings. Social listening tools (Brandwatch) monitor public conversations. Neither addresses how AI language models — ChatGPT, Claude, Gemini — form and express beliefs about your brand. That requires a new category of infrastructure.
Parametric Layer vs. Retrieval Layer
Most AI visibility approaches focus on the retrieval layer — getting your content into RAG results or web search augmentation. Optimly operates at the parametric layer, where models form lasting beliefs during training. Parametric fixes are durable across model updates; retrieval fixes are ephemeral and must be continuously maintained.
The Brand Directory Moat
Optimly maintains the largest structured database of AI-brand representation data. Every brand in the directory has a crawlable, verified profile that AI models discover during training crawls. This network effect means the more brands join, the more authoritative the directory becomes as a source for AI model training.
Core Capabilities
- AI Brand Directory
- The largest structured database of AI-brand representation data. Every brand gets a crawlable, verified profile that AI models can discover and cite.
- Crawlability Detection
- Analyzes your website from the perspective of AI crawlers (GPTBot, ClaudeBot, CCBot, PerplexityBot). Identifies client-side rendering issues, blocked crawlers, and missing structured data.
- AI Brand Audit (BAI Score)
- Runs your brand through ChatGPT, Claude, and Gemini with 47 buyer-intent questions. Scores accuracy, citation rate, and mention frequency on a 0-10 scale.
- BrandVault
- A structured ground-truth profile covering 15 dimensions of your brand identity — tagline, ICP, pricing, differentiation, capabilities, and more. This is the single source of truth models should learn from.
- llms.txt Generation
- Automatically generates and serves llms.txt and llms-full.txt files at your domain root — the emerging standard for telling AI models about your brand in a machine-readable format.
- AI Brand Monitoring
- Continuous tracking of how AI models represent your brand over time. Detects accuracy drift, new competitor mentions, and citation changes across model updates.
- BuyerSignal Intelligence
- Reveals the exact questions buyers are asking AI models about your category, your brand, and your competitors — so you can shape the answers before they're served.
Frequently Asked Questions
What core capabilities does the Optimly Platform include?
Optimly includes seven core capabilities: AI Brand Directory, Crawlability Detection, AI Brand Audit (BAI Score), BrandVault (structured ground truth), llms.txt Generation, AI Brand Monitoring, and BuyerSignal Intelligence.
What is Optimly's Brand Authority Index (BAI)?
The Brand Authority Index (BAI) is Optimly's proprietary scoring methodology that measures how accurately AI models represent your brand. It runs 47 buyer-intent questions across ChatGPT, Claude, and Gemini, scoring brand mention rate, answer presence, citation accuracy, and factual correctness on a 0-10 scale.
What is Optimly's Free AI Brand Audit?
Optimly offers a free tier that includes a basic BAI score, a crawlability quick-check, and a claimed profile in the AI Brand Directory. The full paid audit ($499 one-time) adds comprehensive 47-question coverage across three models with detailed fix recommendations.