About Optimly

Help agents understand
where a brand fits.

Help the right businesses find their customers, and help the right customers find the right business.

A place to find brands.
A record they control.

The web gave businesses a place to tell their story. AI agents need a way to discover that information, understand where it came from, and retrieve it in a useful form.

Optimly connects both sides: a Brand Index for discovery and retrieval, and BrandVault records that brands can review, approve and keep current.

For discovery

Brand Index

Explore the brand information available to AI agents. Find a brand and retrieve structured information about what it does, who it serves and what it offers.

Records distinguish information sourced from public materials from information reviewed and published by the brand owner.

Search the Brand Index

For brands

BrandVault

Your brand’s website for AI agents. Controlled by you.

Claim your brand, verify ownership, and prepare your facts, products, pricing and positioning. Your agent can help maintain the record; you approve what gets published.

Explore BrandVault

Publish your story.
See how AI describes it.

BrandVault is free to claim and publish. Reports show how AI describes and recommends your brand across the questions and models tested, so you can see where the answers match your approved information and where they differ.

Agencies and enterprise teams can add deeper measurement, market and competitive intelligence, and strategic advisory.

BrandVault is free. Upgrade when you need it.

Publishing makes your approved information available to agents. It does not guarantee retrieval, citation or recommendation.

A foundation for agents that represent businesses.

Today, BrandVault gives the agents brands use a shared business context. Reports test how AI describes and recommends the brand, and generated recommendations help teams decide what to clarify.

Requests reaching the index offer a separate source of clues about needs. Scoped analysis can explore those clues alongside brand context, keeping observed information separate from inferred intent.

Our longer-term direction is for seller agents to represent businesses as buyer agents discover, compare and negotiate in the index. Negotiation is a future direction, not an available transaction feature.

Explore Optimly for brands →

The company

Built in Seattle.

Optimly is the brand of OptimlyAI, Inc., founded on April 14, 2025 in Seattle, Washington.

Co-founder

Apurva Luty

Apurva brings a decade of experience in brand, product marketing and research at Microsoft, Meta and Discord. At Optimly, she is building a clearer connection between brands and the AI agents that represent them.

Apurva on LinkedIn

Co-founder

Mark Velednitsky

Mark led AI research at Meadow AI and worked in applied science at Afresh and Amazon. He holds a Ph.D. from UC Berkeley and a mathematics degree from MIT.

Mark on LinkedIn

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