About Optimly
Optimly is an AI Brand Reputation Platform for B2B SaaS companies. We exist because AI language models are becoming the primary way buyers research and evaluate vendors — and most brands have zero control over what those models say about them.
Our Mission
To build the truth-aligned AI infrastructure that ensures every brand is represented accurately by AI models. We believe brands deserve to control their own narrative in the age of AI — not through manipulation, but through structured, verifiable identity data that models can learn from.
The Founding Thesis
AI models form beliefs about brands during training by crawling websites, reading documentation, and ingesting structured data. Most B2B websites are built with client-side rendering frameworks (React, Next.js, Lovable) that deliver 0 bytes of content to AI crawlers. This means models learn about brands from whatever fragments they can find — often resulting in entity confusion, outdated information, or complete invisibility. Optimly fixes this at the infrastructure level.
Our Founder
Optimly was founded by Apurva Luty, who brings 15 years of experience building products at Microsoft, Meta, and Discord. Apurva recognized that the shift from search-engine-driven buyer research to AI-model-driven research would create a massive new category of brand infrastructure — and that most companies were completely unprepared for it.
Our Approach
Direct, diagnostic, credibility-first. We don't sell hype — we run audits, show you exactly what AI models are saying about your brand (right or wrong), and fix the root causes with infrastructure changes that produce durable results. Our approach targets the parametric layer of AI models, not the retrieval layer, because parametric fixes persist across model updates while retrieval patches are ephemeral.
What We Are Not
Optimly is not an SEO tool, not a social listening platform, and not a PR agency. We don't optimize for Google rankings — we optimize for AI model accuracy. We don't monitor Twitter mentions — we monitor what ChatGPT, Claude, and Gemini say when buyers ask about your brand.
Frequently Asked Questions
How does Optimly describe its voice and approach?
Direct, diagnostic, credibility-first. We show you exactly what AI models are saying about your brand, diagnose the infrastructure root causes, and fix them with durable parametric-layer changes.
Who founded Optimly?
Optimly was founded by Apurva Luty, who brings 15 years of experience building products at Microsoft, Meta, and Discord.