Verify your brand in the AI Brand Index
Optimly is the AI Brand Index — the canonical layer AI agents query when shoppers ask about brands. Claim your profile, verify ownership, and register BrandVault to publish structured brand data that agents can retrieve directly.
Find your brand to start the claim flow.
Indexed, Verified, Registered — three distinct states
Not every indexed brand is verified. Verification is how we tell AI agents this data is owner-confirmed.
Indexed
A public profile exists in the AI Brand Index. AI crawlers can find it. No ownership confirmed yet.
Verified / Claimed
Ownership confirmed via the Registry workflow. The profile shows a Verified badge and unlocks owner controls.
Registered
BrandVault activated. Owner-published structured data is served to AI agents and Scout.
AI agents prefer structured brand data over crawled web pages.
In shopping and recommendation workflows, AI systems often cite structured third-party profiles more readily than brand websites. Optimly gives you a canonical, machine-readable profile in the AI Brand Index — a place agents can query directly instead of spending tokens interpreting your homepage.
Verification makes your data retrievable, owner-confirmed, and structured for agents. It does not guarantee citations or model placement — those depend on each AI system's retrieval and ranking behavior.
How verification works
Five steps. Free to complete.
- 1
Search the AI Brand Index for your brand
Find your existing profile, or confirm your brand isn't indexed yet.
- 2
Claim the profile
Tell us this is your brand and start the ownership flow.
- 3
Verify ownership with your domain
Confirm you control the brand's official website.
- 4
Register BrandVault
Activate your operational workspace for structured brand data.
- 5
Publish structured brand data agents can retrieve
Owner-confirmed facts, positioning, and context — served to AI agents and Scout.
Example verified profile
Hal9
Hal9 verified ownership, registered BrandVault, and published structured brand data. Their profile is owner-confirmed and retrievable by AI agents.
What if my brand isn't indexed yet?
If your brand is not yet searchable, you can add it to the AI Brand Index with a verified website URL.
Add my brand to the Index →Frequently asked questions
What if my brand is already indexed?+
Great — you can claim it directly. Search the AI Brand Index, open your profile, and start the verification flow. Indexed means a public profile exists; claiming converts it into a verified, owner-controlled profile.
What if my brand isn't searchable yet?+
You can add it to the AI Brand Index with a verified website URL. After we ingest the brand, you can continue with claim and verification.
What's the difference between Indexed, Verified, and Registered?+
Indexed means a public profile exists in the AI Brand Index. Verified (or Claimed) means ownership has been confirmed and the profile shows a Verified badge. Registered means BrandVault is activated and owner-published structured data is being served to AI agents.
Is verification free?+
Yes. Claiming a brand, verifying ownership, and registering BrandVault are included with the free Indexed tier. Paid tiers add continuous monitoring, diagnostics, and advanced workflows.
What happens after I claim?+
Your profile shows a Verified badge, the legacy archetype and BAI tier chips are removed, and you unlock owner controls — display name, description overrides, structured claims, BrandVault, and source remediation.
Does verification guarantee AI citations?+
No. Verification makes your brand data owner-confirmed and structured so AI agents can retrieve it. Whether any specific AI system cites you depends on each model's retrieval and ranking behavior — we don't control that.
How is this different from my website?+
Your website is built for humans first. The AI Brand Index gives you a canonical, machine-readable profile built for AI agents — structured fields, clear ownership signals, and a retrieval surface agents can query directly without crawling and interpreting your homepage.