Frequently asked questions

What Optimly is

What is an agent-cy?

An agent-cy is an AI organic growth agent that does the work of an agency: it researches, prepares, and keeps the next approved organic growth action moving until it ships and is measured. It is not a dashboard you interpret or a retainer you manage. Optimly is an Organic Growth Agent-cy for brand positioning, AI discovery, organic visibility, and evidence-backed execution.

How is Optimly different from a traditional SEO or AEO agency?

A good agency brings senior strategists and hands-on execution—for many companies that's the right choice, and Optimly isn't a replacement for that relationship. Optimly is built for teams that aren't ready for a retainer: it keeps one evidence-backed action moving at a time, grounds every recommendation in observed AI behavior rather than judgment alone, and measures the same buyer questions before and after each change.

How is Optimly different from AI visibility platforms?

AI visibility platforms are capable monitoring products, and they assume a marketing team whose job is to interpret dashboards, scores, and share of voice. Optimly is built for teams without that person: it turns what monitoring finds into the next prepared, owner-approved action, coordinates implementation, verifies what shipped, and measures what changed on the same buyer questions.

Who is Optimly built for?

AI-native businesses, founders, and lean marketing teams taking organic growth from zero to one—without a dedicated SEO, AEO, or brand-positioning specialist. It is most useful where customers use AI or organic search to discover, compare, or evaluate providers.

How it works

What does the Optimly Agent actually do?

It works toward one organic growth goal you set: it chooses the next best action, researches and prepares the work, requests your input, review, or approval when needed, coordinates approved implementation, verifies what shipped, and measures what changed—then uses that evidence to choose the next action.

How do I work with the Optimly agent day to day?

Optimly works where you already work: Slack. The agent shows what's in motion and whose court each action is in, asks for input, review, or approval when it needs you, and applies your feedback. Progress, time reclaimed, and attributed value show up in Home and in Slack—there's no new dashboard to babysit.

Does Optimly publish anything without my approval?

No. Nothing customer-facing publishes without owner approval. Optimly prepares the work and presents it for your review; you stay in control of what ships.

Monitoring and data

How is Optimly's monitoring different from AEO measurement tools?

Optimly builds your query panel from your owner-verified Business Profile: unbranded category queries where buyers compare you against competitors, and branded queries about your business. It continuously tests AI models on both what they already believe about you and what they answer with web search enabled.

What data does Optimly have that other tools don't?

Optimly operates the AI Brand Index and verified Business Profiles. This evidence helps measure how AI agents retrieve and cite brands and supports whitespace analysis: finding buyer questions in a category that no brand owns yet.

Pricing

How much does Optimly cost?

The free experience is $0—no seat limits and no credit card required. Optimly Agent private beta starts at $500 per brand per month, depending on how much of the work Optimly carries, with discounts for multiple brands. Exact scope and price are confirmed on an onboarding call.

What's included free?

A check of how AI understands your business, one clear recommendation, an owner-approved Business Profile, continuous brand monitoring on a 25-probe panel refreshed quarterly, and optional measurement of AI-referred traffic and conversions.