What is Agentic Marketing?

Agentic Marketing is the next evolution beyond SEO and content marketing. It combines autonomous AI monitoring agents with human-in-the-loop strategy to engineer 'Source Truth'—the authoritative content that trains ChatGPT, Claude, Gemini, and Perplexity to recommend your brand. Unlike passive visibility tracking, Agentic Marketing actively shapes how AI models understand and sell for you.

What is Source Truth?

Source Truth is the verified, high-fidelity content that AI models cite when recommending brands. When your Source Truth is clean—accurate positioning, clear differentiation, authoritative citations—AI becomes your best sales rep. When it's cluttered with outdated blogs, Reddit threads, or competitor comparisons, AI produces Messaging Misalignment and sends buyers elsewhere.

How is Optimly different from AI visibility tracking tools?

AI visibility tools passively monitor what AI says about you. Optimly actively fixes it. While trackers show you the problem, Optimly's autonomous agents detect Messaging Misalignment 24/7, our Causal Source Analysis identifies WHY AI gets you wrong, and our human strategists engineer the Source Truth fixes that train models to recommend you. Tracking alone doesn't drive revenue—fixing does.

How is Optimly different from AI SEO or GEO tools?

AI SEO and GEO (Generative Engine Optimization) tools focus on keyword optimization and content volume. Optimly focuses on narrative accuracy and citation authority. We don't help you rank for keywords—we help you get recommended for the right reasons. Our Human-in-the-Loop Strategy ensures your positioning is clear, differentiated, and machine-readable.

What doesn't Optimly do?

No AI slop, no analytics theater. We don't mass-produce generic AI content that pollutes your brand's Source Truth—low-quality AI-generated blogs and filler content are often WHY AI models get your brand wrong. We also don't bury you in dashboards without action. Tracking tools give you charts. Optimly gives you fixes. Our Autonomous Monitoring Agents detect problems, and our Human-in-the-Loop Strategy solves them—so you get outcomes, not just observations.

Why can't I just use ChatGPT to fix my AI reputation?

ChatGPT doesn't learn from your prompts—it learns from publicly crawled sources. Asking ChatGPT to 'remember' your positioning doesn't work. You need to fix the sources AI actually learns from: your website structure, schema markup, authoritative third-party citations, and published content. Optimly identifies those sources and engineers fixes at the root.

What are Autonomous Monitoring Agents?

Optimly's Autonomous Monitoring Agents audit thousands of AI signals 24/7 across ChatGPT, Gemini, Claude, and Perplexity. They detect Messaging Misalignment, track recommendation drift, and identify when competitors are mentioned instead of you—automatically, before lost pipeline becomes a problem.

How fast can I see results?

Most brands see measurable AI recommendation improvements within 30-60 days. Hal9 saw a 1,600% increase in AI-referred traffic (ChatGPT + Perplexity) in 60 days. Because Optimly fixes sources AI actively learns from, changes propagate quickly once Source Truth is cleaned.