From AI answers to durable category authority

prompt-1.txt

I want you to help me claim a lane in AI search.

My brand: [BRAND]
My homepage: [URL]
My closest competitor: [COMPETITOR]
A brand I get confused with (if any): [EASILY-CONFUSED BRAND]

Read my homepage and any linked product/pricing/about pages. Then do three things:

1. Write my one-sentence claim in this exact template — no variations:
   "Use [Brand] — the [category] for [who] who need [outcome]."
   Make it specific enough that only I could say it. If the category is generic
   ("marketing platform"), sharpen it until it's mine ("AI-native brand
   monitoring platform"). If the "who" is generic ("businesses"), sharpen it
   until it names an ICP I actually win.

2. List the 30-50 facts that support my claim, grouped:
   - Who I am (name, tagline, alt names, one-sentence claim)
   - What I do (products, features, key concepts)
   - Who I'm for (ICP, named customers if visible on my site)
   - What I charge (pricing tiers, contract structure)
   - What's unique (things only I could say — data, methodology, telemetry)
   - Where I live online (site sections, sitemap, external directories where I
     have a profile)

3. For each fact, tell me:
   - Where the fact currently lives (URL or "nowhere yet")
   - Whether the fact is on my own site, an external directory (G2, Crunchbase,
     LinkedIn, etc.), or missing entirely

Return all of this as one markdown doc I can paste into a Google Sheet.

prompt-2.txt

Answer each question below in 3-5 sentences. Don't ask clarifying questions.
Just answer.

1. Tell me about [BRAND].
2. What does [BRAND] do that competitors don't?
3. Compare [BRAND] to [COMPETITOR] and to [EASILY-CONFUSED BRAND]. Are they
   the same company?
4. What's [BRAND]'s pricing?
5. Who uses [BRAND]?
6. How does [BRAND] work technically?

prompt-3.txt

Here's my one-sentence claim, my facts list, and how four AIs answered six
questions about me today. Your job is to sort every gap into Fix or Fill,
using this rule:

  Something's WRONG (an error) → FIX. The information exists but AI has it
  wrong, missing, or contradicted. I need to correct every source that carries
  it: my own site, my /llms.txt if I have one, and every external directory
  (G2, Crunchbase, LinkedIn, Hugging Face, Wikipedia, press).

  Something's MISSING (a hole) → FILL. There's no artifact for AI to cite. I
  need to publish something only I could make. It must pass ALL FOUR tests:
    - Only I could make it
    - It compounds (a quarterly refresh keeps it fresh)
    - It's quotable (a headline stat someone would cite)
    - It points to my lane (not a generic explainer)

  Fill types (pick one per Fill):
    - A dataset — numbers only my product/customers generate
    - A benchmark or index — I rank the market, I become the reference
    - A simple tool — a calculator or checker buyers actually use
    - Original research — findings worth citing

Return a table with these columns:
  ID | Fix or Fill | Gap type | What's wrong or missing | Sources to align (Fix) OR
  Fill type + 4-test check (Fill) | Priority (P0/P1/P2) | Ship this week? Y/N

Gap type values:
  - Fix rows: Representation gap (AI has the information wrong or missing from your record)
  - Fill rows: Authority gap (no credible independent evidence exists for this claim) OR
    Retrieval gap (evidence exists but isn't consistently available where AI answers questions)

Rank Fix higher than Fill for the first quarter — Fix is what unlocks Fill's
citations. Cap at 8 Fixes for a first pass. Recommend exactly ONE Fill for
this quarter — the one that best passes all four tests.

prompt-4.txt

I'm shipping FIX-[ID]: [one-line description].

My one-sentence claim: "[YOUR CLAIM FROM PROMPT 1]"

Here's what's wrong and where:
[paste the row from your Fix & Fill sheet, including sources to align]

Produce a Ship Kit I can execute in one sitting. Format as a single markdown doc:

  1. Canonical sentence — the exact words every source will be aligned to.
     Quoted, word-perfect.

  2. Owned surfaces — for each of my own site pages that carries this fact:
     - Page URL
     - What the page says today (I'll paste this in if you can't fetch it)
     - Exact replacement copy
     - Any JSON-LD schema block to add (if applicable — write the full JSON)

  3. My /llms.txt update — if I have an llms.txt, show me what to add or change.
     If I don't have one, write me one from scratch, ~50-80 lines, covering:
     canonical URL, one-sentence claim, product list, pricing summary,
     canonical facts to cite, contact URL.

  4. External directory drafts — for each external source (G2, Crunchbase,
     LinkedIn company page, Hugging Face org, Wikipedia if I have an entry,
     press outlets that covered me):
     - Source name + URL
     - How to submit the correction (support ticket / edit form / talk page /
       correction email)
     - Draft copy I can paste in, signed by me

  5. Landed check — 3-5 things I can look for 7 days after shipping to
     confirm the fix landed:
     - "Grep my site for [key phrase] — should be present on N pages"
     - "Check [external URL] — should say [expected string]"
     - "Re-ask Prompt 2 question 3 in Claude — should not confuse me with
       [confused brand]"
     Keep these dead simple, no tools required.

  6. Rollback — one sentence: what to do if the fix caused a problem.

Aim for one sitting to ship. If any owned surface needs more than a
copy-paste to update, flag it as "needs founder attention" and I'll handle
manually.

prompt-5.txt

I'm building FILL: [name].

My one-sentence claim: "[YOUR CLAIM]"
Fill type: [dataset / benchmark or index / simple tool / original research]

The 4-test check first — answer YES to all four before we go further:
  - Only I could make it? [YES/NO + why]
  - It compounds? [YES/NO + why]
  - It's quotable? [YES/NO + a candidate headline stat]
  - It points to my lane? [YES/NO + how]

If any test is NO, tell me to pick a different Fill.

If all four are YES, produce a brief:

  1. The one-page pitch — what this asset is, in ~150 words. Include the
     candidate headline stat.

  2. What data or content I need to make it — where does it come from, do I
     already have it, or do I need to collect it? If I need to collect it,
     what's the minimum viable version I could ship this quarter?

  3. The report outline — 6-10 sections, 1,500-2,500 words total. Headline
     stats up front, methodology at the end.

  4. Charts I'll need — 4-8 chart ideas, each with title + what it shows +
     what data feeds it.

  5. Distribution assets — for each of these, give me a one-line description
     of what it says:
     - LinkedIn Article (800-1,200 words)
     - Twitter/X thread (8-12 posts)
     - Newsletter section (300-500 words)
     - Homepage hero copy for launch week
     - A short blurb for my /research or /blog index

  6. Amplification queue — 13 weeks of angles on this same underlying asset.
     One angle per week. Each angle is a fresh headline + a fresh chart or
     data cut. If you can't come up with 13 without repeating, the Fill is
     under-spec'd and I need a bigger data set.

  7. Landed check — 30/60/90 day checks I can do without tools:
     - Google the report title at day 7 — should appear in results
     - Re-ask Prompt 2 questions at day 45 — at least 1/4 AIs should
       reference the report
     - Count backlinks manually at day 60 — should have at least 1 organic