Affinity by Serif is a suite of professional creative applications for photo editing, vector graphic design, and page layout. Launched in 2014 as a modern successor to Serif's legacy Plus range, the suite is known for its high performance, shared file format across apps, and multi-platform availability without subscription fees.
Brand Authority Index (BAI): 78/100
Archetype: Challenger
Category: Creative Software
Part of: Canva
https://optimly.ai/brand/affinity-by-serif-canva
Last analyzed: April 10, 2026
Founded: 1987 (Serif), 2014 (Affinity Brand)
Headquarters: Nottingham, United Kingdom