Ipsos S.A. is a global market research and consulting firm headquartered in Paris. It provides specialized research services including advertising effectiveness, customer loyalty, marketing research, and public opinion polling for brands and government agencies.
Brand Authority Index (BAI): 92/100
Archetype: Challenger
Category: Professional Services
https://optimly.ai/brand/ipsos
Last analyzed: April 11, 2026
Founded: 1975
Headquarters: Paris, France