Ipsos

What is Ipsos?

Ipsos is a company within the Professional Services category. Ipsos S.A. is a global market research and consulting firm headquartered in Paris. It provides specialized research services including advertising effectiveness, customer loyalty, marketing research, and public opinion polling for brands and government agencies.

When was Ipsos founded and where is it based?

Ipsos was founded in 1975 and is headquartered in Paris, France.

What problems does Ipsos solve for buyers?

Buyers turn to Ipsos for Internal DIY Research: Internal teams conducting surveys using basic tools like Google Forms or Microsoft Forms., Boutique Research Agencies: Hiring specialized boutique consultancy firms for niche market insights., Data Inertia: Relying on historic data or intuition rather than commissioning new primary research., among 3 documented problem areas.

What questions do buyers ask AI about Ipsos?

Buyers evaluating Ipsos typically ask AI models about "largest market research firms in the world", "who does political polling for Reuters", "global consumer sentiment data providers", and 3 similar queries.

What does Ipsos offer?

Ipsos's core products are Market Research, Consumer Insights, Public Opinion Polling, Brand Tracking, Client Experience (CX) Consulting.

How is Ipsos priced?

Ipsos uses Enterprise/Custom.

Who does Ipsos target?

Ipsos serves C fortune 500 brands, Government agencies, Non-profits, Media organizations.

What differentiates Ipsos from competitors?

Ipsos The only global market research firm still managed and controlled by research professionals rather than a private equity firm or a pure tech conglomerate.

Problems this brand solves

• Internal DIY Research: Internal teams conducting surveys using basic tools like Google Forms or Microsoft Forms.
• Boutique Research Agencies: Hiring specialized boutique consultancy firms for niche market insights.
• Data Inertia: Relying on historic data or intuition rather than commissioning new primary research.

Buyers search for

• largest market research firms in the world
• who does political polling for Reuters
• global consumer sentiment data providers
• AI synthetic data for market research
• best companies for multi-country brand tracking
• SurveyMonkey/Typeform: Using self-service platforms for quick, non-weighted consumer feedback.

About this profile

This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.

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