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    Software as a Service (SaaS)
    Experience Management and Survey Software
    Unclaimed Profile
    SurveyMonkey (Momentive) logo

    SurveyMonkey (Momentive)

    Brand Authority Index
    ESTIMATED — PRE-AUDIT
    82/100
    AI Visibility82/100
    Incumbent
    AI Sentiment82/100
    Strong

    This is an estimated score. Claim your profile to get a verified Brand Authority Index with real AI query testing.

    Profile based on: www.surveymonkey.com · crawled March 2026

    Is this the right Surveymonkey Momentive?

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    Brand Identity

    SurveyMonkey (formerly Momentive) is a global leader in online survey development and cloud-based experience management. The company provides tools for customer feedback, employee engagement, and market research insight, facilitating millions of survey responses daily.

    Founded
    1999
    Headquarters
    San Mateo, California
    Category
    Software as a Service (SaaS)
    Subcategory
    Claim to reveal

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    How AI Describes Surveymonkey Momentive

    ChatGPT

    SurveyMonkey, formerly known as Momentive, is a leader in online surveys and forms. It helps organizations gather feedback from customers, employees, and target markets through various tools like CX and market research solutions.

    Claude

    Momentive was the parent company of SurveyMonkey. Under the Momentive brand, the company expanded into broader experience management (XM), including market insights and brand tracking, before refocusing on the core SurveyMonkey brand name.

    Gemini

    SurveyMonkey (formerly Momentive) provides cloud-based software for surveys, enterprise feedback management, and market research. It is known for its ease of use and widespread adoption in both SMB and enterprise sectors.

    Perplexity

    Originally founded as SurveyMonkey, the company rebranded to Momentive in 2021 to represent its broader portfolio of insights. Following its acquisition by STG in 2023, the brand has largely returned to emphasizing the SurveyMonkey name for its core products.

    Consensus: High. Models accurately identify the rebranding transition from SurveyMonkey to Momentive and the subsequent pivot back to the SurveyMonkey brand identity.

    Key discrepancy: The current legal and corporate naming structure (Momentive Global Inc. vs. SurveyMonkey) is often described with varying levels of updatedness regarding the 2023 acquisition by Symphony Technology Group (STG).

    AI Narrative Sentiment

    The brand is viewed as the gold standard for accessibility and ease-of-use in feedback collection, though AI models frequently note the slight brand identity confusion caused by its temporary pivot to 'Momentive'.

    Positive Signals

    • Ubiquitous brand recognition
    • Extensive template library
    • Trusted by 95% of the Fortune 500

    Negative Signals

    • Pricing increases for enterprise tiers
    • Confusion over the Momentive vs. SurveyMonkey branding transition
    • Limitations in highly complex logic compared to specialized research tools

    Surveymonkey Momentive is missing from 1 of 8 buyer queries where competitors appear.

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    AI Discoverability Snapshot

    8

    Queries Tested

    7

    Present In

    1

    Missing From

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    SurveyMonkey dominates the 'survey software' category but faces stiffer competition in 'market research platform' and 'enterprise feedback management' queries where specialized players like Qualtrics often share the spotlight.

    Brand Vitals

    Founded
    1999
    Headquarters
    San Mateo, CA
    Core Products
    SurveyMonkey, Momentive Insights, SurveyMonkey Enterprise, GetFeedback
    Funding Stage
    Acquired (STG) / Private
    Pricing Model
    Freemium
    Employee Count
    1,000 - 5,000
    Target Markets
    Enterprise corporations, Small-to-Medium Businesses (SMBs), Academic researchers, and Human Resources departments.
    Key Differentiator
    The most recognized and widely used survey platform globally, offering the best balance between ease of use and enterprise-grade scalability.

    Your AI readiness score: 4/5 signals active. You're leading today. Claimed brands stay ahead.

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    AI Readiness Signals

    4 of 5 signals active

    Claimed brands can activate all 5 signals

    llms.txt

    Not found — brand has no machine-readable identity file

    Schema.org markup

    Extensive use of structured data for product pages and reviews.

    Structured FAQ pages

    Robust help center and FAQ sections covering survey design and account management.

    Active blog/content hub

    Active blog and resource center with industry reports and data insights.

    Structured social proof

    Widespread presence of case studies, testimonials, and G2/Capterra integrations.

    What AI Thinks Are Competitors & Alternatives

    Based on AI model analysis. May not reflect actual competitive landscape.

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    How Buyers Solve This Today Without Surveymonkey Momentive

    Common alternatives buyers use instead of a dedicated solution.

    Manual ProcessInternal Manual Surveys

    Designing and distributing surveys using internal tools like Google Forms or emailing lists manually.

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    Brand DNA Archetype

    Phantom

    Phantom

    Invisible to AI

    Misread

    Misread

    Visible but inaccurate

    Challenger

    Challenger

    AI names competitors first

    Incumbent

    Incumbent

    AI names brand first

    Under Scrutiny

    Visible but at risk

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