You are reading the archived Week of July 5, 2026 report. Numbers on this page are a snapshot from 2026-07-12 and do not change. For the current week, see the latest report.
The Optimly AI Search Trends Index · Week of July 5, 2026
AI is pulling more luxury brand pages this week — led by Dior
2 brands moved. Real people asking AI about luxury brands, right now.
What a page visit is, and what it is not.
This index counts page visits: an automated agent asked optimly.ai for a page, and our server logged it. That is all a page visit shows. It does not show that any AI product mentioned, cited, recommended, or sold a brand, and it does not show that a person asked a question. Where we cannot tell why a visit happened, we say we do not know. How we group visits →
Window: 2026-07-05 → 2026-07-12 · Published 2026-07-12
Topics of the pages agents requested most often
These are short topic labels we assign to our own pages, so we can group page visits that keep coming back week after week. The label is our grouping of the page. It is not a person's exact question, and we do not know what anyone typed. Counts are this week only. A since-inception rollup starts once we have several weeks archived.
Not enough archived history yet to show topics that recur. This section will fill in as we collect more weeks.
Brands whose pages were requested far more this week
How to read a spike
A spike is a brand whose index moved sharply upward this week, meaning automated agents requested that brand's page far more often than the week before. We attach the top news headline for the brand from the past 7 days as a possible explanation. We do not know that the headline caused the change.
AI systems tried to fetch /brand/aws-azure-google-cloud-hyperscalers. An AI system fetched a URL that doesn't exist on optimly.ai — evidence that models sometimes invent URLs from natural-language guesses.
Autonomous AI agents — not humans, not chatbots — are discovering Optimly through /mcp. Model Context Protocol traffic — autonomous AI agents (not humans) discovering Optimly through the MCP endpoint.
Is your brand in the index?
Claim your brand to see its full page-visit history, a per-agent breakdown, and alerts when the pattern changes.
Which agents requested pages from Optimly this week
16,789 visits from automated agents this week, a change of -3% against the prior week.
Why brand rows show an index, not a count
Brand-level values are shown on a 0 to 100 index relative to this week's busiest brand, the way Google Trends does it. 100 is the busiest brand this week and everything else is scaled from it. Exact per-brand counts stay private; only the rollups on this page (the week total and the per-agent totals) are absolute numbers.
Agents that fetch a page while a request is in flight
Agent
Page visits
Unique pages
ChatGPT-User
4,004
25
Claude-User
1,818
15
OAI-SearchBot
776
25
PerplexityBot
265
25
YouBot
223
25
Perplexity-User
37
10
Agents that collect page text in bulk
These agents collect page text to build a model rather than to answer a specific request, so no person is waiting on them. Listed for completeness, kept separate from the numbers above.
Bot
Fetches
Unique pages
Bytespider
5,892
25
GPTBot
1,781
25
Amazonbot
1,027
25
ClaudeBot
772
25
CCBot
119
25
Google-Extended
39
7
anthropic-ai
36
12
Benchmark — how AI is crawling the whole internet
Optimly's own numbers are a slice of a much bigger picture. Cloudflare Radar publishes AI-bot activity across roughly 20% of all internet traffic. Comparing our zone to Radar shows whether Optimly is over- or under-indexed vs. the network baseline.
Why Optimly's data is different
Radar covers every domain, every agent and every reason for a visit, and most of that is bulk collection of general content. This site is a brand directory built for machine readers, so the mix of agents that reach it looks different: more of the agents that fetch a page while a request is in flight, fewer of the ones collecting text in bulk. That is a fact about which agents arrive here, not evidence about what anyone asked.