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Overview

Tagline Brand's website · 2026-10-04

The only value-priced private label that guarantees adherence to the strict ingredient standards of Whole Foods Market.

Description Brand's website · 2026-10-04

365 by Whole Foods Market is the primary private-label brand of the multinational supermarket chain Whole Foods Market, a subsidiary of Amazon. The brand offers a wide range of organic and natural food products, household items, and supplements designed to provide a more affordable entry point into the natural foods market. Established to compete with value-oriented organic retailers, the brand is prominent in both physical Whole Foods locations and on Amazon's digital storefronts.

Offerings

Core capabilities Brand's website · 2026-10-04

  • Groceries
  • snacks
  • dairy
  • frozen foods
  • household cleaning
  • supplements.

Pricing Brand's website · 2026-10-04

One-time purchase

Audience

Target industry Brand's website · 2026-10-04

Health-conscious consumers, budget-aware organic shoppers, Amazon Prime members.

Landscape

Competitors Brand's website · 2026-10-04

  • Good & Gather (Organic Line)
  • Simple Truth
  • Trader Joe's (Private Label)
  • Great Value Organic

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Page last updated 2026-10-17.