Adidas / Coty (Licensing Partnership)

Unclaimed coty.com bath-bodydeodorantfragrancemens-groomingskincare

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Overview

Tagline Brand's website · 2026-10-04

The unique intersection of Adidas's high-performance athletic heritage with Coty's specialized beauty R&D and global supply chain.

Description Brand's website · 2026-10-04

A strategic licensing partnership where Coty Inc. develops, produces, and distributes Adidas-branded personal care products, including fragrances, deodorants, and shower gels. The partnership combines Adidas's global athletic brand equity with Coty's manufacturing and distribution expertise in the beauty industry.

Offerings

Core capabilities Brand's website · 2026-10-04

  • Deodorants
  • Fragrances
  • Shower Gels
  • Skincare for Athletes

Pricing Brand's website · 2026-10-04

Mass-market / Affordable MSRP with a recent push toward mid-tier premium pricing.

Audience

Target industry Brand's website · 2026-10-04

Active individuals, amateur and professional athletes, youth demographic.

Landscape

Competitors Brand's website · 2026-10-04

  • Puma / L'Oréal (Licensing)
  • Old Spice (Procter & Gamble)
  • Degree/Rexona (Unilever)
  • Axe/Lynx (Unilever)

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Page last updated 2026-10-17.