Affinity is a suite of professional creative software developed by Serif. It consists of Affinity Designer, Affinity Photo, and Affinity Publisher, providing deep integration between vector design, raster editing, and desktop publishing through a unified file format.
Brand Authority Index (BAI): 78/100
Archetype: Challenger
Category: Creative Software
Part of: Canva
https://optimly.ai/brand/affinity-serif-suite
Last analyzed: April 10, 2026
Founded: 1987 (Serif), 2014 (Affinity Brand)
Headquarters: Nottingham, United Kingdom