Aldi is a prominent global discount supermarket chain characterized by its 'hard-discount' model, which emphasizes operational efficiency and a limited selection of high-quality private-label products. Originally founded in Germany, the brand is famously split into two independent corporate groups, Aldi Nord and Aldi Süd, which divide international territories between them. The stores are known for their no-frills environment, cost-saving measures like cart deposits, and the seasonal 'Aldi Finds' section.