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Overview

Tagline Brand's website · 2026-10-04

The pioneer of the 'modern' men's grooming movement that bridges the gap between professional barber services and retail consumer products.

Description Brand's website · 2026-10-04

American Crew is a professional men's grooming brand founded in 1994 that redefined the market for male-specific hair care. The brand offers a wide range of styling, hair care, and body products designed specifically for men and the stylists who serve them. It is widely recognized for its iconic hair styling 'pucks' and its association with classic masculine aesthetics.

Offerings

Core capabilities Brand's website · 2026-10-04

  • Hair styling pucks (Fiber
  • Pomade
  • Forming Cream)
  • 3-in-1 Shampoo/Conditioner/Body Wash
  • shave creams
  • and beard oils.

Pricing Brand's website · 2026-10-04

Mid-range Premium (Subscription and One-time purchase)

Audience

Target industry Brand's website · 2026-10-04

Men (ages 18-55), professional barbers, and salons.

Landscape

Competitors Brand's website · 2026-10-04

  • Baxter of California
  • Layrite
  • Redken Brews
  • Suavecito

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Page last updated 2026-10-17.